Business
- Relationships - Health
& Fitness - Entertainment

About
Vonetta Booker-Brown
Vonetta
Booker-Brown is a freelance writer and the owner of home-based
virtual assistance practice Right
Hand Concepts, in which she provides remote administrative
support, copywriting
services and more to businesses & entrepreneurs
nationwide. She has written career, fitness, relationship and
entertainment articles for various publications, and she is also
the creator/editor of urban lifestyle e-zine Triscene.com.
Business
Articles:
*Viewable
PDF/print version
Your
Content Without Consent
How to handle Internet copy thieves (if you're a writer,
this is for you!)
By Vonetta Booker-Brown
Is
Running a Home-Based Business Right for You?
It sounds like the perfect business opportunity, but it’s
not for everyone. Read on to figure out whether it’s
right for you!
By Vonetta Booker-Brown
The
Spirit of Holiday Savvy
Tips to keep your sanity (and wallet) intact during the
holiday season.
By Vonetta Booker-Brown
Seven
Easy Ways to Get (and Stay) Organized
Getting and staying organized isn’t as hard as you
think. It’s all about getting the job done in little
steps, rather than large, overwhelming ones. These creative
(yet simple) tips will help you get started!
By Vonetta Booker-Brown
From
"Nine-to-Fiver" to Entrepreneur
Starting and running your own business is exciting, but
it’s also hard work. Here are some tips for a smooth
transition to full-time entrepreneur.
By Vonetta Booker-Brown
Making
the Release
Tips on writing a great press release that will get attention--and
free publicity for your business.
By Vonetta Booker-Brown
The
Staying Power of E (Fairfield County Weekly)
The Norwalk-based green magazine outlasts its competitors
to celebrate its 10th anniversary.
By Vonetta Booker-Brown
How
To Pitch: Honey magazine (MediaBistro.com)
Know your 'Honey Girls': They watch Girlfriends but also
Sex and the City, listen to Jill Scott but also Dido.
By Vonetta Booker-Brown
Relationships
Articles:
*Viewable
PDF/print version
Will
You Marry Me? (Essence.com)
One couple's story of love--lost, then found--and happily
ever after.
By Vonetta Booker-Brown
Romance
vs. Finance (Essence.com)
When it comes to prenups, more women are likely to say "I
do".
By Vonetta Booker-Brown
*Cyber
Advisor (Honey magazine)
Welcome to the domain of online advice columnist Deborrah
Cooper.
By Vonetta Booker-Brown
Back
to Top
Health
& Fitness Articles:
*Viewable
PDF/print version
Fitness
On a Budget (Poz magazine)
Tips
for workouts that keep your bank account healthy, as well
as your heart. By Vonetta Booker-Brown
Sweat
Inspiration (Real Health magazine)
With gospel aerobics, you can keep the failth--and
lose the pounds. By Vonetta Booker-Brown
*In
Control (Essence magazine)
Self-defense workouts get you mentally fit. By Vonetta Booker-Brown
*Beyond
the Banana Seat (Essence magazine)
Biking is a great, grown-up fitness routine. By Vonetta
Booker-Brown
*Don't
Worry, Be Nappy (HealthQuest magazine)
For Healthy Hair, Try Locks. By Vonetta Booker-Brown
*Parents
shouldn’t overlook the benefits of healthy living
for kids (Stamford Advocate)
By Vonetta Booker-Brown
*Bicycles
Built for Two: Cycling meets smooching in a very social
club (Stamford Advocate)
By Vonetta Booker-Brown
*Food
Cravings and the Mom-to-Be (Stamford Advocate)
By
Vonetta Booker-Brown
Back
to Top
Entertainment
Articles:
*Viewable
PDF/print version
The
Tea Party (NYC Soul Guide)
Brooklyn's cup of tea. By Vonetta Booker-Brown
*Nursery Rhymes (Vibe
magazine)
Hip-hop tracks are adding a little bit of flavor.
By Vonetta Booker-Brown
*Performing
Isn’t Salt-N-Pepa’s Only Flava These Days (New
Haven Register)
By Vonetta Booker-Brown
*N’Sync
Strays Little from Their Tried and True (New Haven Register)
By Vonetta Booker-Brown
See
You at the Green (New Haven Register)
Busy R&B group Cameo hasn't faded from sight.
By Vonetta Booker-Brown
5
Questions For...(Essence.com)
Close-up with Morris Chestnut
By Vonetta Booker-Brown
Soul
Sisters With Purpose (Essence.com)
A new age of soulful sirens brings music for the ears of
the masses.
By Vonetta Booker-Brown
Back
to Top |

Your
Content Without Consent: How to guard against Internet plagiarism
By
Vonetta Booker-Brown
If
you’re a small business/marketing professional who writes,
then you’re probably aware that creating articles and other
content is one of the best ways to market your business and increase
your search engine visibility—I can speak from experience!
However, a very real downside to this is the increasing amount
of plagiarism (when someone takes another’s written work
and tries to pass it off on their own) on the Web. Unfortunately,
it’s something that’s fairly easy to do, due to the
vastness of the Internet. Many plagiarists think, “Sure,
I can lift this copy or ‘borrow’ that sentence—who’s
really going to find out?”
As
a matter of fact, this article comes from an incident that I recently
experienced, in which I happened to come across the website of
an Alabama-based virtual assistant. To say her site’s copy
looked “familiar” would be a gross understatement;
lo and behold, as it turned out, this woman’s entire 6-page
site was filled with verbatim copy from my website, www.righthandconcepts.com
(even down to the interview-style “Frequently
Asked Questions” page, where she left my quotes intact
and merely replaced my company name with hers!) It was so blatant
and absurd, it was almost funny in a twisted, “no, she didn’t!”
kind of way.
But
plagiarism isn’t a laughing matter—especially when
you’ve worked hard to create good copy that informs customers
and increases your sales and visibility. Here are some ways that
you can guard against it—and what to do if you find someone’s
pilfered your content without your consent.
Utilize
anti-plagiarism resources. There are a couple of good
ones out there; I like to use Copyscape.com
(which is how I found out about the woman mentioned above). At
this website, you can enter the URL of your choice, and it immediately
pulls up any online instances of copy that looks suspiciously
similar to yours. You can then go to the site and check further
to see whether they’ve actually stolen your copy (it could
also be someone whom you’ve granted permission to post your
article on their site). Copyscape is free, and also has little
“Do Not Copy” banners that you can add to your site’s
pages. Although Copyscape can’t prevent plagiarism, it’s
a great way to monitor against copy thieves.
Okay—so,
let’s say that like me, you unfortunately did come
across someone trying to pass your copy off as their own. Now
what?
The
first line of defense is to let the offending party know that
you know what they’ve been up to. In my case, the
woman’s name, address, telephone number and email address
was right there on her “Contact” page (ironically,
the only copy that wasn’t lifted from my site),
so I was able to both call and email her, letting her know that
I was onto her & to remove my copy (basically, her whole website)
immediately. However, some sites may not have the owner’s
info readily available. If you can’t find out who owns the
site just from browsing it, you may find vital information by
doing a WHOIS search of the owner’s domain registration
info. This will usually give you a name, address and phone number.
(One way to find WHOIS information is by going to NetworkSolutions.com,
and clicking on the WHOIS link at the bottom of the page.)
When
you locate and contact the individual, let them know that they’ve
infringed on your copyrighted material, and to remove it immediately.
If it’s an article of yours, however, another option is
to have them credit your work appropriately, along with a link
back to your website (this gives you more search engine visibility).
“Cease and desist” letters are very effective, as
well—you can find samples online at the following websites:
http://www.utsystem.edu/ogc/intellectualproperty/contract/cease.htm
http://builder.com.com/5100-31-5082448.html
http://www.webmastertechniques.com/Insight/cease.html
http://www.rightsforartists.com/examcease.html
Although
you can send these yourself, it may be more effective if you have
your attorney send it. In any case, be sure to copy any other
parties you’ve contacted about the matter (i.e. search engines,
the offender’s ISP provider, web host, etc.).
What
if they don’t comply? In this case, you have a
couple of other options: Alert the site’s web host and ISP
provider to what’s going on—under the Digital Millennium
Copyright Act (DMCA), they are obligated to respond to and remove
any proven copyright infringing material. Oh—and don’t
forget the search engines—you can also contact whichever
ones the offending site appears on; they’re also bound by
DMCA. To find guidelines, you can do a Web search on the search
engine’s name and “copyright infringement” or
“Digital Millennium Copyright Act.” Google’s
guidelines, for example, are found at www.google.com/dmca.html.
Another
downside (as if there’s an upside!) to Internet plagiarism
is that it might sometimes be hard to distinguish whose copy came
first, and your own legitimate text could suffer a decrease in
search engine ranking (as they don’t take kindly to that
sort of thing!). So, it’s important that you support your
case with evidence that your web text was indeed online first.
Take screen shots of the involved sites, WHOIS records, evidence
of when copy was posted, etc.
As
I said, unfortunately there’s no surefire way to prevent
someone from plagiarizing your copy—but hopefully, these
tips will help you shut the offender down. Oh, and in case you’re
wondering what became of the woman who lifted my web copy: When
I called her on the phone and confronted her, she claimed that
she didn’t know about the site and didn’t know how
the information got there. (Yeah, right…) Nonetheless,
after informing her of my intentions, her site was down within
the next hour—pretty quick for someone who didn’t
know what I was talking about, huh?
Internet
plagiarist depend on the Web’s vastness to help mask their
deceit, but a bit of a watchful eye over your content can keep
them in check. Good luck!
©
Copyright 2006 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment
Is
running a home-based business right for you?
By Vonetta Booker-Brown
So
you have this great business idea that you’ve been dying
to launch; the boss has been working your last nerve, and you
figure you could use some more time with your family and no commute.
In that case, starting your own home-based business seems like
the perfect solution, right? Perhaps, but before you take that
leap and give Boss Man or Lady your two-week notice, here are
some things to consider:
Adapting
to a home-biz schedule
With a home-based business, the structure of a 9-to-5 job goes
right out the window. Entrepreneurs often find themselves working
at all hours of the day (or night), on weekends and/or holidays
to get their businesses off the ground & ensure their success.
Ask yourself if you’re prepared for this, or if you’d
prefer a regular punch-in/punch-out schedule. Then again, if you
work long, varied hours at your current job, the transition may
be easier to tolerate. “I don’t mind putting in long
hours, because it’s my passion,” says Lisa Raymond,
who recently resigned from her job to start a home-based greeting
card. “I’d rather do it for myself than someone who
can fire me at any time.”
Assess
your finances
Your financial shape is also something to seriously consider.
Before you make that leap, assess whether you can shoulder the
upcoming expenses of your home-based business. Do you have enough
money saved up to quit your job and work from home full-time?
If not, you may want to run your business part-time (while still
at your job), and become a full-time entrepreneur only after your
business can fully support you financially.
Telecommuting
as an option
Do you actually like your job or career, but can’t stand
the commute and/or would like to be at home more for your family?
If so, you could perhaps explore telecommuting as an option. Telecommuting
is when an employee is set up to work for their company from home
instead of in the main office, and it’s a growing workforce
trend. The best way to approach this situation with your employer
is to present a well-prepared proposal that highlights exactly
how you plan to effectively accomplish your job duties from your
home office. A great resource for proposal creation ideas (and
other telecommuting tips and articles) is WorkOptions.com,
run by flexible work options advisor Pat Katepoo.
Two
traits to have…
Two more must-have home-biz owner personality traits: Discipline
& organization. As a business owner, there’s nobody
else to watch over your shoulder when deadlines loom, or to motivate
you to finish that proposal. Whatever needs to be done is of your
doing—you’re the number one driving force that will
determine the success or failure of your business. So, procrastination
needs to go out the window (or at least reduced to a bare minimum)!
Then there’s organization, the other key trait—needed
to keep that “driving force” in order! Do you have
a system in place to return/make phone calls & emails, maintain
your filing system, and track your expenses? Taking the time to
make sure you have a workable organization system in place goes
a long way in effectively running your business. (For more info
on this, check out my article “Seven
Ways to Get (and Stay) Organized.”)
So,
as the saying goes--“Look before you leap!” Take a
moment or two to think about the above tips, and apply them to
your success. Good luck!
©
Copyright 2006 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment
The
Spirit of Holiday Savvy
by
Vonetta Booker-Brown
On
your mark, get set—go! It’s that time again—and
it seems like the holiday season is kicking off earlier every
year. The day after Thanksgiving (aka “Black Friday”)
is widely known as the year’s busiest shopping day, and
it’s the official start to a month or so of frenzied spending
and budget-blowing, in addition to “holiday cheer.”
Here are some tips to keep you from going crazy or broke during
the season:
Don’t
give in to the hype. It seems that according to the commercials
and advertisements, you’re a horrible person if you don’t
purchase the latest X-Box for your loved one. Don’t worry—you’re
not! Although it might be a bit clichéd at this point,
there is truth to the saying, it’s the thought that counts—and
a gift’s value isn’t necessarily measured by its price
tag.
So,
don’t be ashamed to create (and stick to) a budget that
helps you avoid credit card hangover. With friends, perhaps discuss
beforehand foregoing presents and exchanging holiday cards, instead.
For family members, give simpler, more meaningful gifts like a
nicely-framed snapshot of the kids or grandkids, or a book relating
to their favorite holiday or interest. If you have an extensive
CD collection, perhaps burn a custom CD of favorite songs. (You
can often get “used” books and CDs in brand-new condition
at half-price on sites like Amazon.com or Half.com.)
Shop
online instead. Every year, we see the “Black Friday”
news coverage—5am lines snaking around the mall’s
perimeter, folks getting trampled in the stampede that ensues
when the doors first open, and fisticuffs breaking out over that
last 75%-off digital camera. Maybe that sort of thing gives you
a certain rush—but if you’re anything like me, you
can’t be bothered with the madness!
Online
shopping can be a great alternative to dealing with long lines,
pushy shoppers and a hectic pace—but stay savvy. Do business
with reputable companies and sites you already know, and really
research the ones that are new to you. Review the site’s
privacy, security, shipping and return policies—and never
give out your social security number (there’s no need for
them to have it, and could lead to identity theft).
Also,
the safest way to shop online is with your credit card, as you’re
protected under the federal Fair Credit Billing Act in the event
that something goes awry. (For more online shopping tips, see
the PrivacyRights.org article, “E-Commerce and You: Online
Shopping Tips.”)
Don’t
get scammed! Unfortunately, there are some lowlifes out
there who take advantage of the whole “holiday spirit”
thing, by preying on consumers with legitimate-sounding scams.
A con artist favorite is the “fake charity,” where
people (or even kids) will contact you about donating to the cause
and “helping those less fortunate.” However, you’ll
be the “less fortunate” one if you’re taken
by one of these. Keep your eyes open with online auctions, as
well—and don’t forget to pay with your credit card,
so that you can dispute the charge if you don’t get what
you paid for.
“Phishing”
is also big—this is when scam artists send you official-looking
emails purporting to be from leading banks and companies, asking
you for personal info and playing on “security” issues.
For more information on how to identify and avoid phishing scams,
see the MSN Money article “‘Phishing’ scams:
How to avoid getting hooked.”
All in all, the holidays are a time to enjoy with your loved ones,
and to appreciate the good, simple things in life. You don’t
have to get caught up in the commercial craziness of the season
in order to enjoy it—a little shopping savvy can go a long
way in preventing holiday headaches!
©
Copyright 2005 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment
Seven
Easy Ways to Get (and Stay) Organized
By Vonetta Booker-Brown
Make
a list…take some time.
The hardest part in getting organized is getting started. Organize
that by first making a list of the things you need to get in order,
and then setting a certain amount of time aside each day (over
the course of a week, for example) to tackle what’s on your
list. Breaking tasks up into smaller areas makes it seem less
daunting and easier to manage. (Also--why not have a little fun
and crank up your favorite music while you work?)
Templates
are your friends.
If there’s a particular form that you use repeatedly, create
a general template of it and keep it in a handy place nearby (on
your desktop, perhaps). Simply save a new version of the form
as needed, and type in the new information.
Say
“no” to Pack Rat-ism.
Okay, it’s a made-up term—but the affliction is real!
It’s often hard to clean house & throw things out—but
how much do you really need those magazines, clothes & random
items if they’ve been collecting dust in the closet for
six months or more? If it’s been that long, you probably
won’t miss it if you chuck it.
Say
“no”…period!
We often have a hard time saying no to favors for friends, family
& co-workers who mean well—but can be extreme time-suckers!
Whether it’s home or business life, it’s important
to set boundaries so that you can accomplish your tasks, avoid
burnout and simply take time out for you. So, let Mom’s
call go to voice mail if she wants to chat about routine stuff
in the middle of your deadline; call her back or get together
with her later, when things calm down.
Do
the “To-Do.”
It’s often easier to sort things out once you put them down
on paper. Create to-do lists & get things done in order of
priority. (If you’re running errands, a list makes it easier
to map out places to visit based on their proximity to each other.)
Just be sure to get rid of that list once you’re done—don’t
add to the clutter!
The
Paperless Wonder
If you’re like me, you attract stacks of read-through magazines
like bees to honey. Don’t let them pile up! (After all,
how often do we actually re-read a magazine?) If there are articles
that may be useful later, simply tear them out, scan them as PDF
files, store on a disk—and toss the rest. (This works great
for other important documents, as well.)
Get
support for your success
No matter how organized we may be, sometimes there’s just
too much going on for one person to handle alone. If you’re
a small business owner, you’re probably juggling your business
work along with the administrative/billing/marketing side of things,
as well. A good solution is to get an assistant to help you with
the latter, while you concentrate on running your business. Virtual
assistants are a great answer to small business owners who don’t
have room for an in-house assistant, as they can work with you
remotely from their own location via email, phone and fax—saving
time and resources.
© Copyright 2005 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment
From
"Nine-to-Fiver" to Entrepreneur
Starting
and running your own business is exciting, but it’s also
hard work. Here are some tips for a smooth transition to full-time
entrepreneur.
By
Vonetta Booker-Brown
Assess
your assets
Do you have enough money socked away for your transition? As you
work at your full-time job while getting your business up and
running, take the opportunity (and that still-steady paycheck)
to save as much “rainy-day” funds as possible--six
months’ to two years’ worth of living expenses is
a good rule of thumb. Insurance plans are another important issue
for small business owners--how will you get yours? If you’re
married, you can probably join your spouse’s plan. If you’re
solo, your local chamber of commerce can be a great resource in
finding discounted health insurance rates, as well as other business,
industry and networking organizations that you’re a member
of. Another option is to continue with your employer’s plan
through COBRA.
Test
the waters
When it comes to your new business…research, research, research!
Surf the Internet for information about the industry you’re
entering, and keep an eye open for new trends. Who will your competitors
be? What do they have to offer? Most importantly, what don’t
they offer that you’ll be able to? If you can fill a particular
niche or customer need, you’ll have that much more of an
advantage over your competitors. Another savvy strategy is to
talk to someone already established in the same business, and
pick their brain about the rewards and challenges they regularly
experience. And don’t forget to handle your business’s
legal requirements, such as registering your business name and
applying for a federal employer identification number (EIN), any
state/city business licenses, tax certificates and zoning allowances.
Resign
professionally
During your corporate ladder climb, you’ve probably been
in a similar situation: Your boss has once again given that promotion
to a schmoozing, slacker colleague—while passing you over
despite your hard work and long hours. Office politics? Perhaps.
Although the thought of barging into your manager's office and
handing him or her your resignation sounds tempting, slow down
and count to ten. We’ve all had bad days, but immediately
quitting a job based mainly on emotion could prove detrimental
to your transition plan if you leave before you’re ready.
Instead, take some time to calm down and clear your head—go
out for a walk during lunch, or discuss your feelings with a good
friend. Then, concentrate on using your energy as motivation for
building your business, so that when you do give your notice,
you can approach your manager calmly and professionally—and
avoid burning bridges in the process.
From employer to client
If you’ve done the above, then bringing your former employer
on as a client is a possibility. If your services are similar
to your previous job description, the company may see the financial
value in continuing to work with you rather than go through the
tedious process of finding and hiring someone new. Before you
leave, make an appointment with your manager to discuss your services
as an independent contractor—and give them a detailed proposal
outlining services, costs and areas they’ll save money in
(i.e. no employee benefits, payroll taxes, space or equipment,
etc.).
Keep
it positive!
Starting your own business is challenging enough, so you’ll
want to surround yourself with as many positive people as possible.
Not everyone understands the entrepreneurial mindset, so you may
have some family and friends thinking you’re a few fries
short of a Happy Meal for having the audacity to leave the relative
security of a 9-to-5. Expect this attitude occasionally; entrepreneurs
are still widely considered “outside the norm.” Surround
yourself with supportive, encouraging friends and family who “get
it”—and utilize the many online communities structured
for support within your industry.
© Copyright 2004 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment

Making
the Release
Tips
on writing a great press release that will get attention--and
free publicity for your business.
By
Vonetta Booker-Brown
So,
you and your business have a great product, event or “rags-to-riches”
story that you’re dying to spread the word about--because
you just know that once people hear the news, they’re goin
to want to know more about what you have to offer. You can already
hear the “cha-ching!” sound as new customers beat
a path to your door. The question is…how are you going to
get the word out?
The
answer…a great press release.
A
press release is a great way to gain free publicity (and who doesn’t
want that?) for your business & services. How you write one
can make all the difference between getting media coverage for
your business—and your crumpled-up press release covering
the bottom of an editor’s trash can. So, here are some tips
on how you can hopefully achieve the former.
Use
the proper setup…
Most press releases are between 200-500 words, and no more than
a page long—since most editors and reporters are pressed
for time to the 9th degree. Print your release on company letterhead
or use your company's logo, and right underneath in the page's
upper right-hand margin, put the words "FOR IMMEDIATE RELEASE"
in all caps (or "FOR RELEASE ON…" if you want
the media to hold off on releasing your information until a certain
date.) On the right-hand side, list your company's contact info
(name, phone number, email/website/mailing address, etc.). Add
your headline underneath, then begin the body of your release
with a dateline (for example, "CHICAGO, Illinois--March 2,
2004"). After the end of your press release, type either
"-30-" or "###" to indicate the story's end.
Grab
‘em quick & fast…
Media people barely have time to breathe—so whatever you
send them has to grab their attention as quickly as possible.
Start off with a catchy, one-line headline that makes them want
to read more. For example, “Five Ways to Live Rent Free”
is much more interesting and less wordy than “Local Real
Estate Agent Offers Tips to First-Time Homebuyers on How To Increase
Equity in Upcoming Seminar.” Follow your to-the-point, lively
headline with a brief, clear first paragraph and about five to
seven bulleted main points.
“So,
what’s in it for me?”
This is the question going through an editor’s mind as she
reads your release—the media is all about dispensing news
that’s of the utmost interest to the public. The more your
press release fits within that category, the better. Does it offer
a fascinating story, fabulous event or dynamic interview? The
aim is to let producers and journalists know that if they run
an article or segment on your business, their audience is in for
a real treat, as it would contain information that’s important
& interesting to them.
Be
a trend keeper-upper…
Another way to pique the interest of your media contacts is to
tie your press release’s news in with a current trend or
hot topic. For example, your announcement of the new online classes
you’re teaching can piggyback on the growing popularity
of adult continuing education (both on- and off-line). If you’re
a handbag designer whose claim to fame is making good-quality,
attractive accessories at affordable prices, your release can
mention how fashion-conscious women are demanding a balance between
style and budget.
Tap
into human interest…
Is there something in your press release that speaks to an emotionally
popular issue? If so, make that a selling point. For example,
a client of mine followed her passion/dream when she left her
teaching job to open a tutoring center for middle- and high-school
students. For her press release, I suggested playing up the “pursuing
what you really love” aspect—and pointed out that
the teaching thing didn’t hurt, either—as being “for
the kids” wins extra points in the human interest area!
Target
(and I don’t mean the store)…
If you want your press release to hit home, you’ve got to
aim well. That means sending it out to a very targeted list of
contacts. If you’re a business coach with a release about
your new seminar series, the health and beauty editor at the Huntsville
Gazette is probably not only going to pass on it—he or she
will probably be annoyed that you didn’t research your contact
list first. So, you get the picture—health related events
go to health editors & reporters, business releases go to
the business desk, and so on. Sometimes, you can be a little creative
in your distribution, however—as your release might fit
into several different areas. If you’re a female business
owner, there may be something of interest in your release to a
newspaper’s “women’s” section, as well
(i.e. a growing business trend among female entrepreneurs.) Study
the publication and make sure you direct your release to the right
person, re-working your headline & first paragraph for the
individual, if needed—and limit your release to one contact
per publication.
Be
a distribution machine…
Now that you have your press release written, it’s time
to get it out there. There are many different options available,
depending on your time and budget. Distribution services can send
your release to up to 10,000 media contacts at a time (you can
also specify particular markets that you want to reach). Fee based
services include Business
Wire, Major
News Wire and I Media Fax, and the
usual cost ranges from $150 to a few hundred dollars. However,
if you have a little more time and a little less money, you can
distribute your press release yourself. There are places on the
Internet where you can post your press release for free, such
as PRWeb.com, 24-7PressRelease.com,
Free-Press-Release.com,
PRLeap.com,
and PR.com.
You can also do a Google search on "free press release distribution"
(to find additonal sites like the ones just mentioned), research
newspapers, magazines and TV/radio shows that you’d like
to distribute to, visit their web sites and find the appropriate
contact person (you’ll usually find a staff list in the
publication’s “About Us” section). These days,
email is an increasingly popular contact method among members
of the media.
Once
you find your contact’s email address, send your release
in the body of the email, prefaced by a quick introduction and
query (no more than a few lines long). Avoid attachments when
possible—because of virus scares, journalists aren’t
likely to open them if they’re from an unfamiliar source.
The
big follow-up…
So, you’ve sent out your release…now what? It is okay
to follow up with a phone call to an editor to see whether he
or she received your release or has any questions about it. However…don't
push it! A sure-fire turnoff for editors is when they get multiple
phone calls pressuring them to commit to a story or badgering
questions on when a story is going to run. "Short 'n polite"
is the best way to go--"I just wanted to see if you had any
questions" and "thank you very much" will suffice.
Make
regular, well-written press releases a part of your marketing
campaign, and you're sure to get people talking about & paying
attention to your business. Good luck!
© Copyright 2004 Vonetta Booker-Brown. All rights reserved.
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The
Staying Power of E
(Fairfield
County Weekly) The Norwalk-based green magazine outlasts its competitors
to celebrate its 10th anniversary.
By Vonetta Booker-Brown
Ah, the environmental craze of the early ‘90s. Fueled by
the good intentions of Earth Day’s 20th anniversary in 1990,
everything green was suddenly tres chic; sort of like the “new
black.” From hordes of celebrities doing pro-recycling commercials
and screaming “Take It Back!” to Halloweeners dress
as big, fat, walking globes, not only was saving the planet important—to
many, it was also the cool, “in” thing to do. It seemed
as though everything was being made from recycled paper—including
the slew of green magazines that debuted at that time, such as
Garbage, Buzzworm, Trilogy and E (The Environmental Magazine).
“The
1990 Earth Day recruited a whole lot of people, and a lot of them
have since gotten out of it,” says Jim Motavalli, editor
of E. “But those people weren’t real serious about
it, anyway—you have to expect that. But there is a fairly
high level of casual environmental awareness among people,”
he points out.
A
decade later, E is the only one of the aforementioned independent
green magazines still in business. The Norwalk-based bimonthly
celebrates its 10th year publishing this year.
The
magazine’s editorial breadth includes everything from recycling
to rainforests, personal to political. “We offer a nice
mix of investigative stories and personal lifestyle topics, all
aimed at inspiring and empowering readers to make positive personal
lifestyle changes that benefit the environment,” says executive
editor Doug Moss, during an interview at E’s small, no-frills
office. Moss is surrounded by two phones—one for magazine
business (“That’s my ‘E’ phone,”
he quips), the other for Douglas Forms, his side printing business
that’s partly responsible for those annoying subscription
“invoice notices” that seem to come in the mail once
a week. “I kinda wear two hats in the course of a typical
day,” he chuckles.
Moss
and his wife Deborah Kamlani didn’t lack the inspirational
fodder for starting E in 1988, what with medical waste washing
up on New Jersey beaches, fires in Yellowstone Park and other
global environmental problems that were garnering increasing media
attention. E rolled off the press with its first issue in the
midst of the Exxon Valdez oil spill. That environmental disaster
showed the world how little a corporation like Exxon really cared
about the Alaskan coastline and habitat.
Since
then, E has received a number of awards and citations. Noted magazine
analyst Samir Husni called E one of the few magazine “hits”
of 1990. It won two Utne Reader magazine excellence awards for
“Best New Magazine” and “Best Special Interest
Magazine.” Not to mention the kudos given by Project Censored
for covering “issues and topics overlooked by the mainstream
press.”
And
Moss wants to make sure the “mainstream” media doesn’t
get used to doing just that. “We’re trying to make
a case, because we don’t want to preach to the choir,”
he says.
“Look
at the state of our media—obsessions with Monica Lewinsky
and all that stuff,” he points out. “The American
public’s being dumbed down by this crap. So, we need to
really bolster a good progressive media to support at least some
of the points of light, to be successful. That’s one of
the reasons we’re good to have around, because we influence
other coverage.”
With
a circulation of 56,000, E doesn’t have the reach of larger
magazines. But the heavy syndication of its articles more than
makes up for it. Stories such as “Recycling is Garbage”
and articles on male breast cancer have run (respectively) in
The New York Times and the Chicago Sun-Times, among many others.
And remember that August 1998 Weekly cover story on environmental
racism titled “Don’t Dump On Me?” You know,
the one with that cute little girl holding her nose while standing
in front of a sewage plant? Yep, you guessed it—an E reprint.
“Chances
are, there were a lot more people reading the Chicago Sun-Times
piece than read our magazine per year,” laughs Moss.
Another
thing that sets E apart is that it’s independent and not
a mouthpiece of a large environmental group like the National
Audobon Society or Sierra Club, for example. “Garbage was
a lot like E in terms of the way it looked,” says Moss.
“But it was a bit more conservative than we are. A lot of
the environmental community didn’t like that kind of attitude
like, they would run ads for GE inside their front cover promoting
their plastics, and inside the back cover, they would do a little
feature trashing some poor little green company for being impure.”
Ah,
yes—there’s the rub. What does a small magazine do
when it comes to advertising? Sell its soul to run big, money-making
“Every Day is Earth Day at Exxon” ads? Or, stay true
to principle and eke it out on much smaller revenue?
“It
can be a challenge, because we’d accept only environmentally-friendly
products or those that are all-natural or organic,” says
E advertising director Karen Soucy. In order to make sure a potential
advertiser isn’t secretly dumping toxic waste into rivers
on the side, the staff does research on the companies, and then
shares the information during staff meetings.
“Although
we have turned down advertising from some corporations when we’ve
felt their interest wouldn’t be best suited for our readers,
there still seems to be a healthy group of advertisers we can
contact and work with,” she says, citing Aubrey Organics
and Maytag as E advertisers.
“It’s
certainly not as wide a universe as if we were a mainstream magazine,
but it’s fun challenge—especially because they may
not know we exist, or vice versa. But when we connect, it’s
a perfect combination.”
Business
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How
to Pitch: Honey
(MediaBistro.com)
Your tip sheet, straight from the editors.
By Vonetta Booker-Brown
Circulation:
350,000
Frequency: 10 times a year
Special Issues: None
Background: That middle-class, successful African-American
woman who subscribes to Essence? You'll probably spot her younger,
hipper, 20-something fashionista sister on the subway with an
issue of Honey tucked in her designer bag. Launched in 1999 by
writers Kierna Mayo and Joicelyn Dingle, Honey, with its hip-hop-meets-feminism
sassiness, is sort of a cross between Jane and The Source. In
2000, Honey changed its publication schedule from quarterly to
10 times annually. Amy Dubois Barnett has been the editor-in-chief
for the past three
years.
The
typical "Honey girl," as the editors affectionately
call her, is an African-American between the ages of 18 and 34.
Front-of-book sections include "Fusion," a mix of short
pieces on what's currently hot in music, movies, books, and film,
and the "Get Ahead Guide, which features career tips. Features
mix saucy relationship articles ("Is He Cheating, Or Are
You Just Jealous?") with takes on large social issues, like
HIV in the black community. Cover stories, like at many mags,
are often celebs. "When we think of our cover subjects,"
says features editor Denene Millner, "we think of people
who are looked up to, and who young women of color appreciate
and want to emulate; who they can draw
ideas from."
What
to pitch: The small staff of editors is looking for well-structured
pitches that reflect the Honey reader's interests. And what are
the readers interested in? "They are of a generation that
is interested in things not just African-American," Barnett
has said. "They watch Girlfriends, but also Sex and the City.
They listen to Jill Scott but also to Dido." The best areas
for new writers to break into Honey, according to Millner, are
the first person, 600-word
experience sections "Makes Me Wanna Holla" and "My
Life," which she edits.
The
editors are also open to new-writer pitches on relationship articles.
For example, writer Alexandra Mace recently contributed "Dating
By Numbers," a tongue-in-cheek piece that included items
about new places to meet a guy—along with "clues that
he's fronting." Millner says that this is the best way for
her and her co-editors to get acquainted with a writer's work,
and for writers to move up to writing larger features for the
magazine. "If it's good, I'd certainly call back and say,
'Hey, this was well-written, you take direction well, perhaps
you'd be interested in writing some larger features for us',"
Millner says. Cover stories and larger features are generally
done by seasoned writers they've worked with in the past.
What
not to pitch: Although it may seem obvious, Millner stresses
that would-be new writers study Honey's content and back issues
before pitching—and that, yes, she sometimes receives pitches
about ideas that have nothing to do with the magazine whatsoever.
"I've gotten pitches about 50-year olds who own vineyards
in California," she says. "It sounds like a great story,
but not a Honey story."
Pitches
that lack detail are another faux pas. "Don't just send a
two-line email," Millner says, "especially if you're
not a writer we've worked with or recognize. If all you say is,
'I'd like to write a story on such-and-such,' there's nothing
we can do with that, because we don't know if you can write that.
We're not going to assign a 2500-word story to
someone we're not confident can write. We need to know who you're
going to talk to, what angles you're going to hit in the story
specifically, and what it has to do with Honey readers."
Recent
freelance stories pitched and published: "How To
Tell If a Guy Is Playing You (And If So, Why Are You Still With
Him?)," which was featured in Honey's May 2002 issue. "The
writer was new and I'd never heard of her, but her pitch was good
and her story was really solid," says Millner. "She
took direction really well."
Etiquette:
The editors at Honey like to get pitches by e-mail. "That's
the quickest way for me to look at it," Millner says. Clips
should be attached electronically, if possible; otherwise writers
should add at the query's end that samples will be coming in the
mail. Ideas that may be of interest get "filed" under
their respective subject categories, discussed at monthly editorial
meetings and are given a go-ahead if agreed upon by the four top
editors. "Calling every five minutes is not advisable!"
says Millner, recalling a freelancer who chewed out one of the
editors over the phone for not responding to a query she sent
a few days prior. (Needless to say, they didn't buy her article.)
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Will
You Marry Me?
(Essence.com)
One couple's story of love--lost, then found--and happily ever
after.
By Vonetta Booker-Brown
I'm
a true believer in fate. As corny as it may sound, I think Rodney
and I were simply meant to be. My intended loved me way back in
the fourth grade, when--outwardly--I was a gangly, geeky little
brown girl deep in the throes of pre-adolescent angst. Inside,
of course, I thought I had it going on. So did he. In 1995, after
we found our way back to each other and began dating in earnest.
But we broke up 18 months later. Last year we rekindled our romance.
During our time apart, I think we both had a chance to mature--making
us better for each other the second time around. It soon became
clear that this was it. That said, I still didn't see the whole
proposal thing coming. At all! This is our story:
Vonetta's
Side:
the vibe: We were doing the cute, mushy couple thing in New York
City. Strolling around hand-in-hand and making people sick with
our lovey-dovey carrying on. Rodney fits me like a glove. He makes
me feel like a queen even with a head cold, PMS, morning breath
and toothpaste on my face. That's love, y'all. The kind of brother
I can grow old with.
the set-up: Rodney wanted to walk across the Brooklyn Bridge.
We stopped in the middle to chill. He came up behind me, kissing
me on the back of my neck. Cute, I thought. He is the affectionate
type. But I still played the coy move. You know the one, ladies-batting
the eyes and sweetly asking, "Oh, where did that come from?"
Rodney then took a deep breath and launched into how much I mean
to him.
the big moment: Rodney's words all seemed to blend into a background
"wah-wah-wah," like the voice of Charlie Brown's teacher.
See, I was transfixed by what was happening in front of me, playing
out in slow motion. Rodney was reaching into his pocket, pulling
out a small black box. I thought, "Oh, hell naw. I know that's
not what I think it is…" Rodney: (voice back from wah-wah
land) "…will you be my wife?" I stood speechless
staring at ring, mouth agape in shock. A little voice in my head
said "Say yes, fool!" snapping me out of the daze. "Yes!"
the prologue: Marriage? Bring it!
Rodney's
Side:
The
vibe: I wanted the proposal to be special, something we would
always remember. But, it had to feel natural. Nothing about our
relationship had ever been forced or contrived. So I wasn't about
to start now. Ever since the fourth grade, something about Vonetta
has had a hold on me. Maybe it was her eyes. Big, soulful ones
that look right through you.
The set-up: It was an unseasonably warm Saturday afternoon. We
were hanging out in lower-Manhattan and had lunch at a local pizza
shop. At this point, I was sure, Vonetta was getting suspicious.
I was too nervous to think about eating; and she knows I can always
get a grub on. Afterward, I suggested we take a walk over the
Brooklyn Bridge. We live in Connecticut, so visiting the Brooklyn
Bridge has been one of top-three things on my to-do list. The
others are seeing the Eiffel Tower and a Lenny Kravitz live performance.
Since Vonetta's the only one for me, it seemed a fitting place
to ask her to be my wife. Besides, I want her with me when I tackle
the other two.
The big moment: Halfway over the bridge, while she stopped to
read one of the historical plaques, I kissed the nape her neck
and said "I love you." You'd think at this point, she'd
be used to hearing those words, right? But she turned and asked,
"What brought that on?" Bam! I had her. I slowly pulled
the ring out of my pocket and said "I want to spend the rest
of my life with you. Will you be my wife?
The prologue: We don't complete each other; we
compliment each other. Vonetta doesn't need me. She has own income,
her own goals. I love that. She's the one.
For
more information (and photos!) on Rodney & Vonetta's October
2002 wedding, visit BookerBrown.com,
designed by Vonetta Booker-Brown.
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Romance
vs. Finance
(Essence.com) When it comes to prenups, more sisters are likely
to say "I do."
By
Vonetta Booker-Brown
So,
you're engaged to "the one"--a man you can see yourself
with forever. And he's just as crazy about you. But while gazing
into each other's eyes over a candlelit dinner one evening, your
honey unexpectedly pops the "other" question: Will you
sign a prenuptial agreement?
If
you're like 26-year-old Geiselle James, you'd probably look at
him like he just dissed your mama. "It's like going into
a relationship with no trust," says the graduate student,
whose attitude toward prenups is informed by her Trinidadian background.
"In the islands, they believe that if you love and marry
a person 'until death do you part,' you wouldn't be thinking of
having a prenuptial. That's how it's always been." Period.
To
sign or not to sign?
Although
many of us are financially savvier than our mothers and grandmothers
were when they got married, a significant number of sisters share
Geiselle's anti-prenup sentiments. When asked, "Would you
sign a prenuptial agreement?" nearly a third (32.8 percent)
of Essence.com visitors said "No way!" But surprisingly,
a combined 41.8 percent (31.1 percent said "Yes," and
10.7 percent said "If the price was right") were likely
to sign right up. About one-quarter replied, "Don't know."
Journalist
and author Denene Millner is in the "No way!" camp.
She playfully debates the subject in her book, Money, Power,
Respect: What Brothers Think, What Sistahs Know (William
Morrow & Co.) with husband and co-author, Nick Chiles. "I'm
against prenups," she says. "They just throw all kinds
of negativity on the relationship before you even make it down
the aisle."
But
many experts agree that in the event of a failed marriage, prenups
can at least save you from financial stress.
"They
can be a great tool because they force couples to discuss money,"
says Glinda Bridgforth, money expert and author of Girl, Get
Your Money Straight: A Sister's Guide to Healing Your Bank Account
and Funding Your Dreams in 7 Simple Steps (Broadway Books).
She stresses taking a hard look at your financial status and habits
(i.e. what you own and owe, your credit report, saving and spending
habits, etc.) and discussing them with your partner before merging
finances.
Bridgforth
adds that more women are protecting their growing assets these
days. "As a financial consultant, I've had a couple of cases
recently where my female clients were ordered by the court to
pay their spouses' alimony," she says. "Since many women
are becoming more aware of alternatives that benefit them, the
prenuptial agreement is becoming less stigmatized."
Paula,
a 32-year-old independent television producer, agrees. Eager to
protect her growing assets, she'll insist that her future husband
sign a prenup. To her, it's only fair. "Men have an easier
time buying cars, homes, etc., while women still make 68 cents
to a man's dollar. Why should men get alimony, too?"
The
bottom line--talk about it
So,
what do our attitudes toward prenups say about our beliefs regarding
relationships and money? While some of us still believe a prenup
has no place in a romantic relationship, others are learning that
there's nothing wrong with considering what a prenup can provide--protection
of the assets you had going into marriage as well as protection
from your partner's debts should you divorce.
Whichever
side you fall on, the money issue definitely has its place in
relationship discussions, especially premarial discussions. Prenuptial
agreement or not--are you really trying to get caught up in drama
because you didn't knw your man's checks have more bounce than
an NBA ball? It's chattin' time, ladies...
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Cyber
Advisor
(Honey
magazine) Welcome to the domain of online advice columnist Deborrah
Cooper.
By Vonetta Booker-Brown
(View
PDF of article)
Some
people have a knack for giving straight, no-chaser advice about
love and relationships. Deborrah Cooper, a.k.a. “Ms. Heartbeat,”
has parlayed that talent into a website, Askheartbeat.com.
Wherever
I went, people would approach me, seeking a listening ear and
thoughtful advice that would work,” says Cooper, who’s
also done stints as an AOL advice columnist and cable TV host.
Now her comfort and counsel attract more than three million hits
per month.
Askheartbeat.com
is a one-stop resource for black romance advice. Although the
site features a popular discussion board and relationship articles
by a myriad of contributors, the main attraction is Cooper’s
bi-weekly advice column. She pulls no punches with the “babymamadrama,”
mixing warm wisdom with sassy humor and startling bluntness.
Cooper’s
biggest surprise was how the site rapidly gained the respect of
not only black Internet users, but the entire online community,
as well. “I discovered that the issues are the same,”
she says. “Trust, cheating, lying and game-playing exist
in relationships all over the world, no matter what race, color
or creed—nor does it matter what the sexual origin. We all
want love and we all have issues with getting it the way we want.”
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Sweat
Inspiration
(Real Health magazine) Keep the faith & lose the pounds with
gospel aerobics.
By
Vonetta Booker-Brown
(View
PDF of article)
These days, “going to church” doesn’t just mean
walking with the Lord—it means jumping, kicking and high-stepping,
too. Gospel aerobics—heart-pumping cardio workouts set to
uplifting gospel grooves—are growing in popularity at churches
and recreation centers nationwide.
The
church is “where the community looks for guidance, direction
and spiritual motivation,” says gospel-aerobics pioneer
Stephanie Jackson-Rowe, president and founder of the Chicago-based
Christian Aerobics and Fitness Association (CAFA). She adds that
the church is especially convenient for residents of neighborhoods
that lack health clubs or safe recreational facilities.
Since
Chicagoan Tammy Daniels, 37, began her thrice-weekly gospel-
aerobics regimen at her church last November, she has lost 10
pounds and gained healthy eating knowledge from her group’s
visiting nutritionist. “The experience of praying and asking
God to get you through—channeling that higher power to keep
you from passing out—is so powerful,” Daniels says.
Fitness
personality Victoria Johnson offers a national directory of classes
on her website (visit www.victoriajohnson.com/ Ministry/gad.shtml.)
To start a class at your church, seek certified instructors who
belong to such organizations as the Aerobics and Fitness Association
of America (AFAA) or the American Council on Exercise (ACE). Jackson-Rowe’s
organization, Joy to Be Fit, helps churches set up their own programs
(773-385-6684 or visit www.joytobefit.com). You can also check
out fitness guru Donna Richardson’s hit gospel-aerobics
workout on DVD, Sweating in the Spirit ($19.98).
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In
Control
(Essence magazine) Self-defense workouts get you mentally fit.
By
Vonetta Booker
(View
PDF of article)
It's
late and you're on your way home after work. You feel just a tad
nervous as you walk down a deserted street toward your apartment.
Does this scenario sound familiar? As winter approaches and the
days get shorter, it might. And if an attacker did approach you
in the street, would you know how to defend yourself? Would you
be strong enough to stop him?
To
avoid that feeling of vulnerability, an increasing number of women
are enrolling in self-defense classes. Krav Maga, the Israeli
Defense Forces' self-defense system, has become a popular workout
while teaching a real fighting technique (learn more at
www.kravmaga.com). Another new class is yoga
self-defense--yoga philosophy coupled with street-smart techniques
for protecting yourself. Impact and kick-boxing classes are still
favorites among women. Whichever form you choose, it's all about
becoming aware--and empowered.
Although
using one's wits to outsmart an attacker is a key factor in self-defense,
it also helps to be physically fit and ready to go, toe to toe.
"You can't be a weakling when defending yourself," says
certified self-defense trainer Beverly Bradley. "Being physically
strong is a plus." That means toned thighs, calves, biceps
and triceps and a strong back and abdomen. Bradley, who is also
a certified trainer in martial arts and kick-boxing and the founder
of the Brooklyn-based women's wellness group Kamili Afya, says,
"Being able to grab someone and pull them into your knee--that's
physical strength!"
In
between your self-defense classes and strength-building workouts,
stay street-safe with these tips from Sergeant Doris M. Byrd of
the Chicago Police Department.
- Always
be aware of your surroundings, regardless of the time of day.
- Follow
your gut. "If you feel something's wrong, then it's wrong,"
says Bradley.
- Have
your keys ready before approaching your car or the entrance
of your home.
- Don't
rummage through your purse in public.
- Never
use a weapon you're unskilled with. "It's easy for an
attacker to use it against you," says Byrd.
- Do
not carry all your money in one spot.
Captions:
For
punching power, Beverly Bradley suggests strengthening your arms
with these moves:
Front
raises: Hold dumbbells against your upper thigh as shown. Raise
one arm until weight is in front of you at shoulder level. Lower,
then alternate with other arm. Do three sets of 12 to 15 alternating
reps.
Biceps
curls: Standing with feet shoulders' width apart, keep your arms
close to the body. Then bend at the elbow, curling the fist up
to the shoulder. Lower and repeat. Do three sets of 12 to 15 reps.
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Beyond
the Banana Seat
(Essence
magazine) Biking is a great, grown-up fitness routine.
By
Vonetta Booker
(View
PDF of article)
Remember the feeling of the wind on your face as you pedaled through
the streets on skinny brown legs? Although your banana-seated
baby is probably long gone, cycling is still a thrill—and
a wonderful, boredom-resistant way to shape up your heart, hips
and legs. It’s a calorie buster, too: According to the American
Heart Association, a 150-pound person can burn up to 240 calories
an hour while cycling at just 6 miles an hour.
“You
have several things going on when you ride, says spinning and
aerobics instructor Tanya Brooks of World Gym in Largo, Maryland.
“You have the aerobics workout, which burns calories and
gets your heart going. And if you want to lose weight, it’s
a great activity, because everyone can ride.”
Get
in shape for biking with heart-friendly exercises such as low-impact
aerobics step classes and elliptical machines. You need strong
legs, but upper-body strength is also essential: Try lifting light
handheld weights and doing abdominal crunches. Spinning classes
(indoor group cycling) at your gym can also help you get into
top cycling shape.
Maryland
resident Naomi Lewis took biking to the next level—for a
good cause—when she rode in the Washington, D.C., AIDS Ride
presented by Tanqueray last year—a for-day, 330-mile trip.
Lewis says a ride like that requires a fitness level she had to
work up to gradually. She prepared by lifting light weights and
doing stationary cycling at the gym, and by riding 50 to 100 miles
on the weekends.
Whether
you occasionally pedal through neighborhood streets or put some
serious miles on your bike, the point is to flip that kickstand
up and take off!
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Don't
Worry, Be Nappy
(HealthQuest
magazine) For Healthy Hair, Try Locks
By Vonetta Booker-Brown
(View
PDF of article)
Honey-colored
baby coils. Thick, brown twists. Regal, waist-length elder locks.
Whether you refer to them as dreadlocks or Nubian locks, they’re
as diverse and striking as our various skin tones. An increasing
number of brothers and sisters are finding locks to be a healthy
alternative to processed hair.
For
33-year-old administrative assistant Rhonda Savage, years of wearing
her hair “fried, dyed and laid-to-the-side” took their
toll. Her once-thick, strong tresses had become weak, damaged
“help-me” hair. She knew it was time for a change,
but she admits she had reservations about locking.
“I
had been wanting locks for a long time, but was too afraid to
do it,” she says. “Every time my relaxer would grow
out, I’d wind up retouching the roots and burning half my
hair out in the process.” Eventually Savage tired of following
a European standard of beauty. She embraced her natural, African
hair—and hasn’t looked back.
“It’s
so easy to take care of, and my hair is a whole lot healthier,”
says Savage.
“With
proper maintenance, hair is at its healthiest state when locked,”
says Troy Harrison, a locktitian (the term for a person who grooms
locks) at Afrakuts House of Kham Nu, in Orange, New Jersey. “You’re
not cutting, combing or applying any form of chemicals to alter
the hair’s natural state. Therefore, it has no choice but
to grow out naturally.”
Hair
“locks” when strands of unprocessed African hair curl
and tangle around each other. Left in this state over a period
of time, the hair finally becomes locked: The strands of hair
can’t be separated without cutting them off.
Nubian
locks are “cultivated”—that is, the hair is
groomed so that each individual lock is neat and uniform. But
the original locked lock was founded by people in the Rastafarian
religion, who wear “organic” dreadlocks—locks
that form without combing, twisting or manipulation the hair at
all. Some people may start locks with individual braids, twisting
the new growth into locks as it grows out. You can also palm-roll
the hair between your hands, or twist it into small sections all
over the head.
Don’t
believe the hype that you must be armed with a hive full of beeswax
in order to lock your hair, either. A very light setting gel is
optional, but the same holding effect can be obtained by simply
twisting wet hair and securing it with clips until it dries.
“Using
oppressive substances like beeswax, heavy oils or grease increase
the probability that the lock will retain dirt and debris,”
said Nekhena Evans, locktitian and author of Everything You need
to Know about Hairlocking: Dread, African and Nubian Locks (A&B
Publisher’s Group). Instead, she extols the virtues of all-natural
products. “For example, aloe vera is great for coily hair.
It’s an intensifier, and it speeds up the natural hairlocking
process.
Patience,
time and effort are the main ingredients for starting and maintaining
a lush garden of kinky glory. Depending on your hair’s texture,
the locking process can take anywhere from six months to a year.
The hair must be unprocessed—and generally, the kinkier
it is, the quicker it will lock.
When
29-year-old Mary Sutherlin attempted to lock her hair three different
times over five years, she learned a valuable lesson: Don’t
overdo it.
“In
my first two attempts, the ore I manipulated it, the straighter
it seemed to get; I would wind up with Shirley Temple curls,”
she says, noting the difficulty she had in locking because of
her hair’s fine texture. On the third try, Sutherlin’s
hair eventually locked after about five months.
“Basically,
I just decided to let it do its own thing, and it eventually came
together on its own.”
Though
locks have become more mainstream, the people who wear them often
face misconceptions about their hair.
“The
most common misconception is that they’re dirty and unkempt,”
said Annu Prestonia, co-owner of Khamit Kinks natural hair salon
in New York City. “However, grooming, care and nurturing
are involved.”
Just
like anyone else, lock wearers wash their hair regularly, based
on its oiliness and/or tendency to collect dirt. And even though
natural hair is stronger than processed hair, locks can still
suffer from damage and breakage if not treated properly. “Over
twisting at the roots, improper moisturizing, conditioning and
maintenance—these can all have a detrimental effect on locks,”
says Harrison.
Fortunately,
maintaining a healthy head of locks isn’t difficult. Basic
grooming is essential—shampooing and conditioning on a regular
basis, oiling the scalp and hair and twisting new growth as needed.
It’s
said that you can tell a lot about a person by the way they wear
their hair. For many, hairlocking goes way beyond being a fad.
It’s a statement that says, “I embrace all that I
am—every nap, every kink is beautiful!”
Sidebar: Keeping Locks Lovely
When
you first start locks, avoid washing the hair for at least a month
to give it time to lock a bit. Massage the scalp regularly to
stimulate hair growth and circulation, and to help prevent dandruff
buildup. Cleaning the scalp with an astringent-soaked cotton ball
once or twice a week also helps. If you must wash your hair before
it locks completely, cover it with a stocking cap and pour a mixture
of shampoo and warm water over it. Shampoo and rinse lightly.
Don’t twist your locks too tightly, or stress the hair by
wearing it pulled back constantly.
Protect
locks from dryness by misting the hair and scalp with a light
oil before bed and then covering with a sating scarf or bonnet.
For a hot-oil treatment in a hurry: Mist the air with a light
oil and cover with a shower cap right before you get in the shower.
Don’t
let anyone tell you that locks aren’t versatile! To crimp
locks, braid wet hair in small sections, then undo and finger-style
when dry. You can also set it on rollers for curly locks.
Want
to try out the locked look before you commit? Twists can be a
chic look for those who aren’t ready for the permanence
of dreads. Simply wash them out before the hair locks.
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Parents
shouldn’t overlook the benefits of healthy living for kids
(Stamford Advocate)
(View
PDF)
by
Vonetta Booker
With
Valentine’s Day around the corner, hearts are certainly
on our minds—and not just the chocolate kind. After all,
we must be concerned about our hearts, our parents’ hearts,
our kids’ hearts…
It’s
estimated that 40 percent of children ages 5 to 8 exhibit at least
one risk factor for heart disease, such as physical inactivity,
obesity, elevated cholesterol or high blood pressure.
Add
to that the fact that researchers have found even mildly overweight
adolescents can become substantially obese in only a few years,
and only 1-in-3 of America’s schoolchildren is enrolled
in daily physical education, and many health experts see trouble
ahead.
And
the problem isn’t going away anytime soon, not when you
consider children’s sedentary lifestyles and the ready access
youngsters have to junk food.
“You
have all these fast-food restaurants that are super-sizing their
meals,” says Patricia Bianchini, program coordinator for
cardiac rehabilitation at Norwalk Hospital. “What I’ve
seen over the years is that people are getting busier and busier,
they’re more prone to eating fast and prepackaged foods,
which, of course tend to have higher fat content.”
Advances
in technology also serve as a double-edged sword.
Thanks
to the Internet and interactive games, kids now have the world
at their fingertips without ever leaving their rooms. Pair this
with the ongoing, nationwide fast-food orgy, and Bianchini predicts
an artery-clogged future for many.
“I
think it’s going to be a big problem 20 to 40 years from
now,” Bianchini says. “We may see a lot of younger
people with premature cardiovascular disease because we’re
producing unhealthy, overweight children.”
OK,
so telling your daughter to pretend that her carrot sticks are
Twizzlers might not work, but experts insist there are many fairly
painless ways to introduce healthy fare into a child’s diet.
“One
of the things parents can certainly do is to be aware of nutritious,
heart-healthy foods that are lower in fat,” says Bianchini,
who teaches her adult patients to share the heart-healthy information
they learn with their families.
“Get
your children involved in the kitchen. There are lots of heart-healthy
cookbooks out there, several are geared toward children,”
she says. “This also helps them look at portion sizes, so
that they can see what a half-cup is versus eating triple amounts
of the dish.”
Experts also suggest storing cut-up fruits and vegetables and
other healthy snacks at your child’s eye level in the refrigerator,
and keeping fresh popcorn, baked chips and raisins on hand for
after-school munchies.
At
the supermarket, parents and kids can hop on the fruit and veggie
bandwagon. Produce and fresher foods are usually found along the
store’s perimeter; processed foods tend to dwell in the
center aisles.
While
instilling healthy eating habits is important, doing so is just
one part of the heart-healthy equation; parents must also address
that other modern-day bugaboo: exercise.
You
may rendezvous regularly with your Stairmaster and always have
your running shoes and hand-held weights at the ready, but how
do you get your son or daughter off the couch and into some heart-pumping
activity?
“Get
out there and walk with your kids, even if it’s taking the
family dog out for a stroll,” urges Davenport Ridge Elementary
School physical education instructor Ronne Garber. “The
kids have 30-minute gym periods, but I’ve always thought
that wasn’t enough time.”
“The
priorities in our culture and society have change,” she
adds. “It became important for adults to get fit during
the ‘70s and ‘80s, but that wasn’t the case
with the children. The idea was, ‘Children are children;
it doesn’t matter what they eat or do.”
Garber,
who’s taught physical education for 25 years, says that
to fill the activity void, she started the Free Gym and Free Gym
P.M., before- and after-school programs through which students
can play basketball, jump rope and, during warmer months, Rollerblade.
Maria
Fox, health enhancement director at Stamford’s YMCA, also
sees the benefit of keeping kids moving. She says, “The
more younger kids get involved in physical activity, the more
likely they are to keep it up as they get older.”
Fox
should know; her involvement in athletics and fitness from an
early age led her to her current position, running YMCA youth
programs like the new teen strength training class.
In
addition to promoting exercise, Fox stresses the benefits of a
mentally and physically healthy lifestyle.
“The
main thing is self-esteem, getting teens involved and away from
the TV, computer games and out meeting people,” she says.
“In class, we discuss things like stress management, nutrition
and peer pressure, things they’ll encounter at school and
on the playing field. It really helps them set realistic goals
for themselves.
“We
all need to find our motivation,” says Fox. “It’s
just a matter of experimenting with different ways of finding
what works for you.”
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Bicycles
Built for Two: Cycling meets smooching in a very social club (Stamford
Advocate)
(View
PDF)
by
Vonetta Booker
So,
the weather’s getting warmer and the days are getting longer.
You’ve bought a bike that’s right for you, and you’re
now out (safely) getting into the swing of things, when suddenly…the
person of your dreams pedals right into your life. Far-fetched?
Not really, according to some members of local bike clubs. Although
they ride for the love of it, they say cycling tends to bring
people together socially—and romantically.
“Many
people meet on these rides; there’s a great deal of socializing,”
says Paul Serratore, chairman of the local Sound Cyclists club.
He met his fiancée, fellow cyclist Anne Spelman, about
three years ago on the club’s weekly Friday night ride.
Over
many weeks, the two developed a friendship, which in turn led
to a relationship. “One distinguishing characteristic of
Sound Cyclists is that it’s a very warm and social club—we
try to discourage any kind of elitism,” Serratore says.
“People regularly hang out and go places together after
the rides.”
Sound
Cyclists offers rides throughout the year, at no cost to cyclists
of all abilities, winding along the quiet country roads and scenic
coastline of lower Fairfield County. Routes range from slow-paced,
12-mile flat rides to 62-mile jaunts over rolling hills. The rides
are led by experienced cyclists and usually include a “sweep,”
a cyclist at the back of the pack who assists other riders if
they encounter difficulties.
Sound
Cyclists members Gary and Marsha Jones met at an annual biking
picnic in New Canaan in 1989, and have been married now for nearly
seven years. After their first meeting, conversation led to a
first date—a bike ride into the Hudson Valley.
“We
really enjoyed each other, and did a lot of riding together after
that,” says Jones, an actor. The couple began dating in
1990 and were married in October 1991. Jones admits the situation
caught him off guard, since both were divorced. “Neither
one of us planned on getting married again,” he says. “I
was pretty surprised that I proposed. But marriage is the best.
I’m really glad we did it.”
Jones
says there is a big difference between singles bars and cycling
clubs. “I’ve heard horror stories about singles clubs,
and I’ve found that scene depressing myself,” he says.
“It’s always been important that the women I dated
had things in common with me. It’s good to have something
in common at the outset more than a drink—experiences to
share, etc. with cycling in common, you don’t have to worry
about that.”
Jones
says that he and his wife, who’s a decorative artist, have
“about 10,000 things in common,” among them being
members of a local folk-singing group, The Walkabout Clearwater
Chorus. “Biking was the tip of the iceberg—there are
so many different activities we share,” he says.
What
love? We’re just breathing heavy
Cycling
may lead to clarity in relationships—it is hard to hide
anything under tight, black spandex shorts—but advocates
say it also leads to a slimmer waistline.
“Cycling
is a very good workout—it’s non-weight bearing, making
it less injury-prone,” says Brian Sharkey, personal trainer
and owner of Cycology, a Stamford fitness center. “For a
beginning exerciser, it’s the perfect activity.”
Sharkey
breaks down the fitness benefits: 40 minutes, or six miles, of
pedaling can burn 400 to 600 calories. “It’s a great
exercise for your cardiovascular routine,” he says. Sharkey
recommends combining cycling with strength and flexibility training
and a healthy diet for an overall, ongoing fitness routine.
You
probably don’t have to look much further than your garage
or basement to find the equipment. If you do decide to buy a bike,
it’s worth noting the sport has undergone a revolution in
the past two decades—and today there are more choices than
ever before.
“The
first thing you should do is determine what type of cycling you
want to do,” says Steve Fishman, owner of Cycle and Fitness
of Stamford. He explains that there are different types of bikes
for different cycling activities—mountain bikes are best
for off-road cycling, road bikes are great for biking on, yes,
roads, and hybrid bikes (which possess the low gearing and comfortable
seating of mountain bikes but the narrower tires of mountain bikes)
are best for a combination of on- and off-road cycling.
“Once
you make that decision,” Fishman says, “think about
how much you want to invest.” Bicycle prices range from
about $250 to $5,000, he says. Generally, a bike’s performance
is based on how light and strong it’s made—thus the
wide price range. Cheaper models are serviceable around town,
but long rides or off-road adventures cry out for the lighter
weight and stronger components of high-end models. (Cycling is
also easier, ahem, if you get stronger and lighter.)
And
what should you look for? “A professional fitting, relative
to your leg extension, and a good arm fit from the seat to handlebars
for safety and comfort,” Fishman says. “Most bike
stores will take you outside for a test ride, break and gear lesson.
Also, make sure the break levers fit for finger length.”
A helmet is imperative (children 12 and younger are required to
wear them by state law), and optimal accessories include gloves,
and water bottles that either mount to the bike or are carried
in backpack form. It is worth noting for neophytes: Those funky
spandex shorts have a leather pad inside that is o-so-comfortable.
For
the casual rider, a big question is how to stay safe on roads
dominated by fast-moving cars. “Remember that by law, bicycles
are vehicles. Act like a vehicle to be treated like one,”
says Serratore of Sound Cyclists. He also stresses the basics—wearing
a helmet at all times obeying stop signs and traffic lights, and
riding with traffic, not against it.
Of
course, road courtesy goes both ways, Serratore says. “Drivers
should yield also. What cyclists should do is make their intentions
clear to drivers, and look out for opening car doors, especially.
Try to stay at least 3 feet from cars, and drivers should give
cyclists the same clearance distance.”
When
riding with others, the buddy system always comes in handy, says
Sound Cyclists member Steve Dorso. “Make sure everyone rides
single file. Alert other cyclists if you spot something potentially
dangerous, cars, sand, potholes, etc., also if you’re stopping
or slowing. Everyone should look out for one another.”
“It’s
a great sport for anyone to get into,” Dorso adds. It’s
non-competitive, and you don’t need reservations. Basically,
all you need is a good bike, helmet and a water bottle.”
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Food
Cravings and the Mom-to-Be (Stamford
Advocate)
(View
PDF)
by
Vonetta Booker
Ah,
food cravings—something many pregnant women know all too
well. As your belly grows, you may find you’re on a first-name
basis with the people at the neighborhood Chinese restaurant,
or that the Burger King employees know your request by heart.
The
fact is, the kinds of food cravings pregnant women experience
are vastly varied.
Food
cravings are also normal, according to Dede Farnsworth, physician’s
associate at Women’s Medical Associates in Norwalk. She
says most of their patients are aware of this, and as a result,
don’t discuss it as much as in years past.
“We
have a pretty educated clientele; they probably realize nowadays
that cravings are normal,” Farnsworth says.
Common
cravings include spicy, salty or sour foods; there are also well-documented
cases of a condition called pica, where patients crave things
such as plaster, clay or dirt.
Dr.
Harold Sherrington, a Stamford-based obstetrician, says that pica
is often the body’s way of identifying a calcium deficiency.
“It’s
not as common now as it was in past years, since people are getting
more nutrition in their diets,” says Sherrington, who has
been practicing in Stamford for over 30 years. “However,
I still occasionally come across patients who have strange cravings—one
craved toilet paper, and another craved toothpaste.”
“At
least 30 percent of my patients have cravings,” says Dr.
Denis M. Sivak of Avery Center for Obstetrics-Gynecology in Norwalk.
Not even labor could stop the cravings of one of his patients—she
went out for a pizza while waiting for her bundle of joy to arrive.
“I’m hoping a patient will come in with a craving
for caviar,” Sivak quips.
Linda
Gerin should have been his patient, because that’s exactly
what she craved during her first pregnancy—along with lots
of smoked salmon, fish and oysters.
Gerin
and husband Jean Louis own and operate Restaurant Jean Louis in
Greenwich, and have two sons, ages 10 and 3. She says her first-pregnancy
cravings were healthy; another favorite was endive salad—a
popular dish at the restaurant made with chives, caviar and sour
cream.
But
that changed in her second pregnancy.
“Because
my husband’s cooking is very healthy, I just binged during
my second pregnancy,” Gerin explains. For her, bingeing
meant lots of junk food, including peanut butter and Triscuits.
Says
Bonnie O’Leary, a nurse at obstetrician Marilyn Kessler’s
office in Stamford, chocolate is on the minds of many patients
when it comes to cravings.
“For
some reason, cravings aren’t’ as common as they were
years ago,” she says. “Probably because women are
working more, with less time to crave, and they have better diets.”
O’Leary says that she’s never come across the infamous
“ice cream-and-pickles” craving, although she’s
seen plenty of both, separately.
Corrine
Thomas of West Haven liked to keep things on ice during her pregnancies—ice
chips, that is.
“I
think there’s something about the way it feels when you
chew them—it’s addictive, in a way,” says the
mother of Jacob, 2, and Samuel, two weeks. Thomas also became
quite familiar with Chinese food buffets, especially chicken fried
rice and lo mien noodles.
For
Melanie Barnard, restaurant critic for The Advocate and Greenwich
Time, cookbook author and mother of three, ages 26 to 28, her
pregnancy cravings spelled one word: D-O-N-U-T-S.
Never
having experience this craving outside of pregnancy, Barnard jokes:
“When I stopped craving donuts, I knew it was time to go
to the hospital and deliver.”
With
some women, though, cravings can hit hard in one pregnancy and
be nonexistent in the next. Dana Branch, New Haven resident and
mother of sons Bryant, 7 and Desmond, 2, says, “When I was
pregnant with Bryant, all I wanted was Cream of Wheat and oranges.”
During
her second pregnancy, however, the 20-something bill processor
says she didn’t have any cravings.
“I
ate lots of ice cream and good, home-cooked food—chicken,
rice, beef, etc. I gained 50 big pounds,” says Stamford
resident and retail manager Lisa Whittaker. Interestingly, many
of the foods she ate before her pregnancy failed to hold her interest.
“Chinese and Italian food didn’t agree with me,”
says Whittaker, whose daughter, Nikkeda, is 9.
The
fast food franchises must have loved Stamford receptionist Natasha
Grasty.
“I
ate pizza, Mrs. Fields and Subway 24-7,” says Grasty, the
mother of Jordan, 7. Although admitting to the 24-hours-a-day,
seven-days-a-week addiction to certain fast foods, there was one
she didn’t touch. McDonald’s made me deathly ill,”
she jokes. “I never craved pickles, onions, sardines or
anything like that.”
Whether
you have a burning desire for Corn Flakes and Chips Ahoy, or you
just can’t live without ham, cheese and banana sandwiches
on wheat, keep in mind Gerin’s advice: “Being pregnant
sort of gives you an excuse to indulge, within limit.”
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The
Tea Party
(NYC Soul Guide) Brooklyn's cup of tea.
By
Vonetta Booker-Brown
Dig,
if you will, the scenario:
You’re
lost in a desolate place where nightclubs resemble meat markets
and chicken coops—and open mikes are being bum-rushed by
wannabe poets who think that the spoken word scene began with
the movie Love Jones. Suddenly, the dust clouds clear,
and you stumble upon a Sunday evening oasis—where pretentious
attitudes are knocked to the side by a down-to-earth, jeans-‘n-tee
shirt vibe that lets you know you don’t have to fake the
funk. In other words: The Tea Party.
Held
every Sunday evening at Brooklyn’s YWCA and hosted by its
founder, artist/DJ Ian Friday, the Tea Party tends to stand out
from other open-mic spots. Perhaps it’s the feel of the
spacious, candlelit old theater space it’s held in, or the
folks who aren’t trying to have any worries as they dance
to the bass of soulful house, classic soul and conscious hip-hop
pulsating throughout the place. Maybe it’s the Circle at
the open mic’s start—where everyone joins hands to
give thanks, shout-outs and positive energy. Performers such as
Erykah Badu, Saul Williams, jessica Care moore, and Basheba Earth
have blessed its mike with their performances.
“Performing
[at the Tea Party], I felt that I was at home,” says Earth.
“The vibration there is wonderful, and it allows artists
to express and be themselves rather than compete with other poets
to see who’s ‘the best.’”
The
Tea Party began at Frank’s Lounge (located in Fort Greene,
Brooklyn) in October 1994. Since 1992, Ian Friday and his friends
had been having “expressions” get-togethers where
everyone would share poetry, song and food. Then came a successful
fill-in DJ gig at Frank’s, and he was able to combine the
two into what became the Tea Party. “I felt an urge to bring
these different people and aspects together, and I finally had
the opportunity to do it. I thought partying on a Sunday was cool,
a little ‘bohemian.’” In June 1997, it was moved
to the YMCA.
Since
then, the actions of Tea Party members have spoken just as loudly
as the words of the poets. Along with sponsoring ongoing food
and clothing drives, its director’s board and committee
collaborate with collective DeeperLite, whose vendors sell everything
from snacks and vegetarian dishes to incense and jewelry during
the Tea Party. Other entrepreneurs are in on the business action,
as well; the Tea Party also displays their books and artwork for
purchase, in return for a percentage of the sales.
“The
essence of the Tea Party is to nurture people and their art,”
says Mia McCloud, Treasurer and Director of Operations. “It’s
a way for people to put their stuff out there, and have it exposed.”
Officially registered as a business under the name Tea Party,
Inc., its bard is also in the process of having the place registered
as a non-profit organization.
If
the Tea Party’s vibe is similar to that of an exuberant
Sunday church service (without the preachiness), then spoken word
is the religion here—every poet’s piece gets love
from the audience; whether it’s an arguable classic or an
unfinished, somewhat awkward work in progress.
“One
of our trademarks was that we were a place where people who’d
never read poetry before would feel comfortable enough to get
up in front of everyone and read,” says Shelley Jefferson,
Media Director. “I think that’s a very important aspect
of what the Tea Party’s about; that people can come, learn
and hopefully be inspired.”
And
if one listens closely, a collective sigh of relief can also be
heard from newcomers discovering refuge from spots overrun by
psuedo-mack daddies and “yo, baby” types. “The
Tea Party’s not made out of the regular ‘club/lounge’
mold,” says Friday. “We want people to talk to one
another and meet others minus the ‘meat market’ atmosphere,
and this environment supports that. The idea is about nurturing
creativity—an exchange, if you will.”
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Nursery
Rhymes
(Vibe
magazine) Hip-hop tracks are adding a little bit of flavor.
By
Vonetta Booker-Brown
(View
PDF of article)
Hip
hop has gone through more styles than Gucci. We had the James
Brown beats of the late '80s and the R&B bass blends of the
'90s. Now, gangsta lyrics and hard-core beats are being sprinkled
with something straight from the playground--kiddie choirs.
Sampling
children's voices for a street anthem was a far-fetched idea,
until Jay-Z added the vocals from Broadway's Annie to his 1998
hit "Hard Knock Life (Ghetto Anthem)." In 2000, Busta
Rhymes followed suit with "Get Out!!," as did R. Kelly
with "I Wish." Now juvenile vocalists are back on the
charts, featured on Trick Daddy's "I'm A Thug," and
Krumb Snatcha's police brutality song "W.O.L.V.E.S,"
from the Training Day soundtrack.
According
to Krumb Snatcha, kid-crooned hooks draw attention to songs about
sensitive issues. The Soto twins, 12-year-old boys, lend their
haunting vocals to the "W.O.L.V.E.S." track. "Now,
even teenagers are getting murdered by police in the streets,"
Krumb says. "The best way to get the song's message across
was to have kids speak up on it, because that's the next generation."
Artists
searching for young voices to enhance their tracks often enlist
the services of industry veteran Betty Wright. Her Miami, Fla.,
youth choirs Wrighteous and Little Project People sing on trick
Daddy's track. The children, ages 4 to 14, have also accompanied
Juvenile and Michael Jackson. Although he may be hard, Trick's
still got a soft spot for the kids. "He always shows us love,"
says 14-year-old Asher, a choir member and Wright's daughter.
"He puts us first. It's not like, "Little y'all and
big me."
Wright,
best known for her '70s hits "Tonight is the Night"
and "Clean Up Woman," says she's not overly concerned
with Trick's grown-up subjects. "That's always an issue,
but it's entertainment," she says. "When you give your
child a good upbringing, they know right from wrong." Though
Wright admits her work requires a lot of patience, she says it's
time well spent. "It gives them an early start, so this industry
doesn't scare them to death." And for the kids, it's a way
to be a part of the music they listen to. As Krumb Snatcha syas,
"Hip hop is for the youth." Now that's keeping it young.
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Performing
Isn’t Salt-N-Pepa’s Only Flava These Days
(New
Haven Register)
By
Vonetta Booker-Brown
(View
PDF of article)
It
was fall, 1985. Pumas with fat laces walked the urban streets,
while lots of legs in Lee jeans did the Prep to Doug E. Fresh
and Slick Rick’s “The Show.” Hip hop was hot
and getting hotter—although the radio shows and microphone
battlefields were still 99.9 percent testosterone as far as the
eye could see.
But
then, my preteen ears got a sneak preview of the genre’s
estrogen-enhanced future: Two young ladies from Queens burst onto
the airwaves from seemingly out of nowhere, their high-pitched
voices taking the streets by storm with “Showstoppers,”
the hit answer record to Doug E. Fresh and Slick Rick’s
aforementioned classic. No doubt, Salt-N-Pepa were sexy, spunky
and had lots to say—but would they still be around in six
months?
Fast-forward
nearly a decade and a half later—the “Queens from
Queens” have definitely proved their dissenters wrong. A
whirlwind of crazy accolades have made Cheryl (Salt) James, Sandi
(Pepa) Denton and their DJ, Dee Dee (Spinderella) Roper, the most
successful female rap group ever. They’ve gone the Grammy-winning,
multi-platinum selling route with albums like 1990’s “Black’s
Magic” and 1993’s “Very Necessary.” They
gave audiences heavy doses of womanism-with-flava with hits like
“Let’s Talk About Sex” and “Whatta Man.”
And
then, after the 1997 release of “Brand New,” Salt-N-Pepa
went low-profile.
“No,
we haven’t broken up,” Salt quipped last week from
her Long Island home, juggling phone interview and last-minute
packing before heading for Indianapolis to kick off Salt-N-Pepa’s
“Greatest Hits” tour, which comes to Milford’s
Kangaroos Nite Klub tonight.
“I
mean, it’s been 13 years that we’ve been together—three
girls for 13 years is a miracle within itself, she said. “So,
of course, growing up and being adults, we want to do our own
thing. But the group is the coure and heart of us being able to
go off and do these other things, so we will continue to come
back together from time to time and do things that make sense
for us. But I wouldn’t call it a breakup at all.”
Salt-N-Pepa’s
plates are full, indeed—the equivalent to a heaping, Sunday
soul food dinner. But that’s something that seems to come
naturally to the three, taking them beyond their strong, sexy
lyrics, diva attitudes and in-your-face stage personas. Spin has
her manicured hands full with She Things, a highly successful
salon and day spa in Queens. Having appeared in a couple of feature
films along with operating Atlanta hip hop clothing store HollyHood,
Pepa is deep into the new-mommy thing after giving birth in August
to her second child, daughter Egypt.
Salt
is set to open a hair salon called First Impressions with the
group’s longtime hairstylist, Elena George. And the petite
MC is quick to point out that the Valley Stream, N.Y. salon isn’t
in competition with Spin’s salon.
“It’s
Elena’s salon, really,” she said about George, whose
clientele includes Aretha Franklin, Vanessa L. Williams, Star
Jones and Vivica A. Fox. “She’s always wanted to open
her own salon, but she’s always been on the road with us.”
But
regardless of what the three are up to outside the studio, talk
will still make the rounds among an increasingly fickle industry
and audience that seems to demand a new release bi-monthly from
an artist, lest he or she fall into the pit of obscurity. Salt-N-Pepa
aren’t daunted, but it would be naïve to say they haven’t
noticed.
“It really snuck up on us,” said Salt of the industry’s
increasingly short attention span. “It was never like that
before; the market wasn’t as flodded. So there wasn’t
as much competition, and there wasn’t this frenzy to put
out an album or two a year.
“We’ve
always had two- and three-year hiatuses between albums, and were
always able to come back,” she pointed out. “Now,
there are so many rappers and artists out there that one can barely
keep up—I know I can’t. But we’ve been doing
this for a long time, and we don’t have anything to prove
to anybody. We’re not jumping fast and furious into trying
to compete, like, ‘OK, that didn’t work, now we have
to come out with a new album,’” says Salt with the
confidence of someone who’s truly been there, done that
and gone back for more.
“We
have kids, families and homes to cater to,” she said. “We’ve
already been out there, so I think that everybody would agree
that right now, we feel like chilling. We don’t even feel
like moving that fast and competing with everybody right now.”
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N’Sync
Strays Little from Their Tried and True
(New
Haven Register)
By
Vonetta Booker-Brown
(View
PDF of article)
Reinvention
is the name of the game for those who want to stay on top in the
music industry. “That, to us, is the key to longevity,”
said N’Sync’s Chris Kirkpatrick in a recent interview.”
Looks
like members Lance Bass, JC Chasez, Joey Fatone, Chris Kirkpatrick
and Justin Timberlake tested it out during their Hartford Civic
Center concert on Friday night.
But
the question is, did they pull it off? Although the effort was
respectable, perhaps a bit of fine-tuning is in order.
Show
opener Sean “P. Diddy” Combs and his crew got into
the reinvention thing as well, ditching shiny suits for jerseys
and sweatpants in an oh-so-patriotic red, white and blue theme,
and giving the capacity crowd an energetic and engaging performance.
As
he ran through staple Bad Boy hits like “It’s All
About the Benjamins” and “Mo’ Money, Mo’
Problems,” the throngs of adolescents screamed like they
had enough funds to relate. Combs lost them a bit, however, when
he performed current hits like “Pass the Corviosier”
with rapper Busta Rhymes (appearing via video)—considering
the average age of the audience, perhaps it should have been “Pass
the Kool-Aid” instead.
Things
moved along fairly quickly, and the crowd went wild at the sight
of the black-and-white video montage that began the group’s
90-minute show. “We’re just five guys doing what we’ve
always done,” Chasez told the camera. Although “Celebrity
is the title of the band’s latest CD, the absence of glittery
dancers and over-the-top effects sent the message that they’re
just trying to make music sans the superstar-fabulous attitudes.
As
far as choreography, it was more of the same—and the staccato,
Michael Jackson-inspired movements had certain band members struggling.
(Memo, Joey: Try not to look like you’re actually counting
the steps in your head.)
But
as the group ran through crowd favorites like “Tearin’
Up My Heart” and “Bye Bye Bye,” it was understandable
why teenage girls (and grown women) go crazy over lead singer
Justin Timberlake. He’s got presence, and actually looked
comfortable and natural performing his steps onstage.
Things
got interesting when the band changed from casual jeans to black
suits for covers of Beatles, Temptations and Christopher Cross
tunes. But the suits they wore—and ultimately, the whole
segment—screamed “Vegas!” instead “cool
and retro.”
For
the most part, though, N’Sync stuck with the formula that’s
paid off so far—but it seems that they at least recognize
the importance of change. I guess they’re still taking notes.
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See
You At the (New Haven) Green
(New
Haven Register) Busy R&B group Cameo hasn't faded from sight.
By
Vonetta Booker-Brown
Yes, we know--mention the word "Cameo," as in the R&B/funk
supergroup of the '70s and '80s, and you think, "red codpiece."
Larry Blackmon's high-top fade (dubbed "The Cameo,"
which sparked a hairstyle craze among young black men during the
late '80s). Hits like "Strange" and "Word Up."
But beyond the '80s, the group seemed more like a surefire candidate
for VH1's "Where Are They Now?"
Cameo
frontman Larry Blackmon would advise the naysayers out there to
be aware, because the group's alive and kicking. In fact, it was
a bit hard to even catch up with him for this interview--between
just returning fro a show in Amsterdam, collaborations with Mariah
Carey (for her single "Loverboy," sampled from Cameo's
1987 hit "Candy") and hip-hop group Dead Prez, a starring
role in a new stage play and this Saturday's performance at New
Haven's International Festival of Arts & Ideas, let's just
say that Blackmon's still a very busy guy.
"It's
just a life, really," he said during a phone interview. "For
us, it's more than just what we're doing musically--we really
enjoy what we do. I thank God for it."
Indeed,
Cameo's members have had the kind of career many would envy. Founded
by ex-Julliard student Blackmon in the early '70s as an antidote
to the disco thing, the group was originally called The New York
City Players and included Tomi Jenkins and Nathan Leftenant, who
are still with the group.
Along
with a rigorous touring schedule and standout singles such as
"I Just Want to Be," the renamed Cameo built a name
for itself during that decade. But it was their 1984 single "She's
Strange" that crossed Cameo over from R&B/funk into the
top 40 pop market realm, followed by 1985's "Single Life,"
a smoothly raucous ode to the beauty of bachelorism. And the 1986
hit "Word Up," with Blackmon's funky, joyfully obnoxious
nasal vocals, was probably funk's defiant last stand before the
heyday of hip-hop. But as Blackmon will tell you in a heartbeat,
going against the grain is what Cameo does best.
"If
you were to look 'different' up in the dictionary, you'd see Cameo's
picture," he said, listing a slew of varied musical influences
from Crosby, Stills, Nash & Young to Earth, Wind & Fire.
"Radio and promotion people would say, 'You need to come
with a ballad now' or suggest something uptempo--and we'd always
go in the exact opposite direction."
Of
course, when you think of Cameo and its offbeat quirkiness, you
can't help but think of Blackmon's fire-engine red codpiece, an
outrageous staple of his outfits during concerts and videos. It
was the brainchild of late artist/fashion consultant Toyce Anderson,
who worked with Blackmon during shooting of the "Word Up"
video. Taken aback when he first saw it, Blackmon decided to go
with it--and the rest, as they say, was history.
"There
were a couple of tours where we were like, 'Man, we're tired of
the codpiece,'" he said, "and the audience just wasn't
having it!"
The
group may have faded from the charts, but it continues to record
albums, the latest being last year's Sexy Sweet Thing. What has
held Cameo together all these years, while other groups have fallen
into oblivion?
"That's
a good question," said Blackmon. "It's a strange kind
of situation--it's not like we consciously made a decision like,
'OK, we're going to be together 20 years from now.' We're continuing
on with the work because the work's not done, in our opinion."
So,
for Blackmon, the beat goes on. Aside from performing around the
world with Cameo, he'll also be exercising his acting muscles
this fall in the Shelley Garret-produced stage play, "You're
Going to Make Me Love Somebody Else."
Having
a full plate is definitely a blessing, said Blackmon--and there's
no end in sight for him.
"There's
lots of other things I'd rather not be doing!" he said.
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5
Questions for...Morris Chestnut
(Essence.com)
Close-up with Morris Chestnut
By
Vonetta Booker-Brown
He’s what chocolate dreams are made of—flawless
Godiva-rich complexion, barrel chest, pearly whites and succulent
lips. Morris Chestnut is an actor in demand and he’s taking
it all in stride. At MTV’s Manhattan studios, his gear
is casual chic—buttery black leather pants with a sky-blue,
V-neck sweater that seemingly caresses his six-foot physique.
And in the midst of the media frenzy surrounding his latest
project, The Brothers (it opened in theaters nationwide
March 23rd), Chestnut is pleasant and laid-back.
And oh, did I mention fine? Undoubtedly, Chestnut has blossomed
since his debut as the doomed high-school athlete Ricky Baker
in John Singleton’s 1991 breakthrough flick, Boyz
N the Hood. And if that screen credit doesn’t jar
your memory, how about Patti LaBelle’s television series
Out All Night, and 1999’s blockbuster The Best
Man, which garnered him a NAACP Image Award nomination?
Now,
Chestnut stars with Bill Bellamy, D.L. Hughley and Shemar Moore
in the romantic comedy that chronicles the lives of four successful
Black men as they navigate through love, marriage and commitment.
ESSENCE.COM recently kicked it with Chestnut, talking about
his current role, relationships and how he manages to keep a
job in this manic industry.
You
play Jackson Smith, a brother who has a fear of commitment.
Can you relate to him or do you think he’s just trippin’?
[Laughs]
No, I can relate to Jackson and the rest of the characters except
Bill Bellamy’s [the resident woman-hater]. Honestly, I
brought my life experiences to the movie. I love that Jackson
shows his vulnerability. Women don’t know it, but [most]
brothers are like, ‘Oh, I’m cool; it’s all
good’ and then go home and cry. It’s great you get
to see it in this movie.
Naturally,
the ladies want to know if there’s someone special in
your life and if so, what do you love most about her?
That
question gets asked quite a bit, but yes, there is someone special.
[And that’s about all he would say: this brother keeps
his personal life on the down-low.] I admire a lot of wit, sensitivity,
honesty and intelligence; I admire those things even among my
male friends—not to the point I’m attracted to them
or anything, but I think I’m just prone to being around
people who are smart, witty and respectful.
What
don’t you like about being in front of the camera?
I
love acting and the lifestyle it affords me, but I don’t
enjoy a lot of stuff that comes with it. The difficult part
is I’m a shy person—almost to the point of being
introverted—doing interviews and photo shoots are difficult
for me.
You’re
a 10-year veteran in this game. What’s your secret for
longevity?
A
lot of times, people come out in a hit movie and then they fall
by the wayside. It could have happened to me because Boyz
N the Hood was my first movie and it was successful. You
start thinking, ‘Hey, this is easy,’ and you get
complacent instead of working on your craft. So, when it happened
to me I said, ‘Man, things aren’t going the way
I want,’ but I never blamed anyone else. Instead I said,
‘Let me look at me and what I can do to sustain my career.’
And I decided I needed to get better as an actor, and that’s
what I did. I started reading books on acting and focused on
my work. I reevaluated me rather than feel sorry for myself.
It’s tough, but it’s important [to hone your craft].
When’s
the next time we can catch you on the big screen?
I’m
doing The Killing Fields [early this fall], the Showtime
collaboration about the Attica prison riots, How to Make
Your Man Behave in Ten Days or Less (early fall) with Vivica
A. Fox and Anthony Anderson and Scene of the Crime
(no release date) with Jeff Bridges and Noah Riley. So, I’ll
be pretty busy this fall.
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Soul
Sisters with Purpose
(Essence.com)
A new age of soulful sirens brings music for the ears of the masses.
By
Vonetta Booker-Brown
A
new wave of soulful sirens have embraced the so-called alternative
R&B movement--that musical convent for songstresses like India.Arie,
Jill Scott, Erykah Badu and Angie Stone. Joi, Ledisi, YahZarah
and Karen Bernod are innovative voices, characterized by a strong
sound and lyrical creativity. And they offer music lovers a refreshing
alternative to the bump-and-grind sensibilities that dominate
the airwaves.
Essence.com
gives a respectful nod to these sisters who are making music their
own way--sensual, bold and uncut.
Joi
This
rock-'n-soulstress has been called a modern day Grace Jones with
a southern-fried twist. The Nashville belle's racy, hip-hop punk-inspired
style is befitting her retaliatory third effort, Star Kitty's
Revenge (Universal Records). "Star Kitty is a part of me.
She performs, makes appearances, talks [trash] and gets down and
gritty," says Joi, who has been married to Atlanta's Goodie
Mob Big Gipp for two years. "I used to just be that way [naturally],
but now I'm 30 and I have a husband, child and other responsibilities.
I just can't wild out all the time. I have to present an appropriate
appearance and my stage persona Star Kitty offers me an outlet."
This time around, Joi is committed to breaking out of her underground
status to reach a broader audience. "I'd like to share [my
music] with the masses," she says. For more info, visit Joi-Online.com.
Ledisi
Ledisi
doesn't like labels. But if the industry classifies her sound
as neo-soul, "then so be it," says the 20-something
New Orleans native. "None of this is new. It's just recycled
from Chaka Khan and Rufus, Roy Ayers and jazz." Her sophomore
indie album, Feeling Orange, but Sometimes Blue (Le Sun Music)--a
musical potluck of jazz, funk and soul, is a fitting follow-up
to her 2000 debut, Soul Singer, which has garnered her a cult
following domestically and abroad. Along with her talented keyboardist
and partner-in-rhyme, Sundra Manning, Ledisi has created a solid
foundation for innovation. "Our music was created to inspire
people," says Ledisi. "I hope that's what we've done--inspired
people to love themselves." For more info, visit Ledisi.com.
Karen
Bernod
Everybody
knows that behind every great singer, there's an even greater
back-up singer. Erykah Badu, Luther Vandross and Mos Def are a
few of the superstars who can attest to Karen Bernod's talent.
If her name doesn't jog your memory, then her performance on Erykah
Badu's 1997 Live CD should. Bernod riffed and scatted
so fiercely that some have dubbed her Ella Fitzgerald's incarnate.
Now, the siren has emerged from the shadows with her indie debut,
Some Othaness For U (Natively Creative Music). "I've been
offered deals, but I didn't want to get mixed up with all the
political stuff that goes on with record companies," says
the 30-something Bernod. "The indie approach offers more
for autonomy." For more information, visit KarenBernod.com.
YahZarah
Dana
"YahZarah" Williams may be young, but she is wise beyond
her 22 years. "I believe if you let your fruits speak for
themselves, you'll be seen by the world," says the former
backup singer for Erykah Badu. YahZarah's indie debut, Hear Me
(Keo Music) is a melodic brew of gospel, funk, soul and hip-hop.
"I'm moved by the music of the church," says the Washington,
D.C.-based singer who's been performing in the church since the
age of 11. With influences like Parliament, Sly Stone and Aretha
Franklin, Yah's performances are electrifying. "My shows
are like a funky, juke-joint experience--we go from hot church
to [funk] in a heartbeat," says the soulstress. "I just
want to bring grittiness and personality back to music."
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