Business
- Relationships - Health
& Fitness - Entertainment

About
Vonetta Booker-Brown
Vonetta
Booker-Brown is a freelance writer and the owner of home-based
virtual assistance practice Right
Hand Concepts, in which she provides remote administrative
support, copywriting
services and web
design to businesses & entrepreneurs
nationwide. She has written career, fitness, relationship and
entertainment articles for various publications, and she is also
the creator/editor of urban lifestyle e-zine Triscene.com.
Business
Articles:
*Viewable
PDF/print version
Your
Content Without Consent
How to handle Internet copy thieves (if you're a writer,
this is for you!)
By Vonetta Booker-Brown
Is
Running a Home-Based Business Right for You?
It sounds like the perfect business opportunity, but it’s
not for everyone. Read on to figure out whether it’s
right for you!
By Vonetta Booker-Brown
The
Spirit of Holiday Savvy
Tips to keep your sanity (and wallet) intact during the
holiday season.
By Vonetta Booker-Brown
Seven
Easy Ways to Get (and Stay) Organized
Getting and staying organized isn’t as hard as you
think. It’s all about getting the job done in little
steps, rather than large, overwhelming ones. These creative
(yet simple) tips will help you get started!
By Vonetta Booker-Brown
From
"Nine-to-Fiver" to Entrepreneur
Starting and running your own business is exciting, but
it’s also hard work. Here are some tips for a smooth
transition to full-time entrepreneur.
By Vonetta Booker-Brown
Making
the Release
Tips on writing a great press release that will get attention--and
free publicity for your business.
By Vonetta Booker-Brown
The
Staying Power of E (Fairfield County Weekly)
The Norwalk-based green magazine outlasts its competitors
to celebrate its 10th anniversary.
By Vonetta Booker-Brown
How
To Pitch: Honey magazine (MediaBistro.com)
Know your 'Honey Girls': They watch Girlfriends but also
Sex and the City, listen to Jill Scott but also Dido.
By Vonetta Booker-Brown
Relationships
Articles:
*Viewable
PDF/print version
Will
You Marry Me? (Essence.com)
One couple's story of love--lost, then found--and happily
ever after.
By Vonetta Booker-Brown
Romance
vs. Finance (Essence.com)
When it comes to prenups, more sisters are likely to say
"I do".
By Vonetta Booker-Brown
*Cyber
Advisor (Honey magazine)
Welcome to the domain of online advice columnist Deborrah
Cooper.
By Vonetta Booker-Brown
Back
to Top
Health
& Fitness Articles:
*Viewable
PDF/print version
Fitness
On a Budget (Poz magazine)
Tips
for workouts that keep your bank account healthy, as well
as your heart. By Vonetta Booker-Brown
*In
Control (Essence magazine)
Self-defense workouts get you mentally fit. By Vonetta Booker-Brown
*Beyond
the Banana Seat (Essence magazine)
Biking is a great, grown-up fitness routine. By Vonetta
Booker-Brown
*Don't
Worry, Be Nappy (HealthQuest magazine)
For Healthy Hair, Try Locks. By Vonetta Booker-Brown
*Parents
shouldn’t overlook the benefits of healthy living
for kids (Stamford Advocate)
By Vonetta Booker-Brown
*Bicycles
Built for Two: Cycling meets smooching in a very social
club (Stamford Advocate)
By Vonetta Booker-Brown
*Food
Cravings and the Mom-to-Be (Stamford Advocate)
By
Vonetta Booker-Brown
Back
to Top
Entertainment
Articles:
*Viewable
PDF/print version
The
Tea Party (NYC Soul Guide)
Brooklyn's cup of tea. By Vonetta Booker-Brown
*Nursery Rhymes (Vibe
magazine)
Hip-hop tracks are adding a little bit of flavor.
By Vonetta Booker-Brown
*Performing
Isn’t Salt-N-Pepa’s Only Flava These Days (New
Haven Register)
By Vonetta Booker-Brown
*N’Sync
Strays Little from Their Tried and True (New Haven Register)
By Vonetta Booker-Brown
See
You at the Green (New Haven Register)
Busy R&B group Cameo hasn't faded from sight.
By Vonetta Booker-Brown
5
Questions For...(Essence.com)
Close-up with Morris Chestnut
By Vonetta Booker-Brown
Soul
Sisters With Purpose (Essence.com)
A new age of soulful sirens brings music for the ears of
the masses.
By Vonetta Booker-Brown
Back
to Top |

Your
Content Without Consent: How to guard against Internet plagiarism
By
Vonetta Booker-Brown
If
you’re a small business/marketing professional who writes,
then you’re probably aware that creating articles and other
content is one of the best ways to market your business and increase
your search engine visibility—I can speak from experience!
However, a very real downside to this is the increasing amount
of plagiarism (when someone takes another’s written work
and tries to pass it off on their own) on the Web. Unfortunately,
it’s something that’s fairly easy to do, due to the
vastness of the Internet. Many plagiarists think, “Sure,
I can lift this copy or ‘borrow’ that sentence—who’s
really going to find out?”
As
a matter of fact, this article comes from an incident that I recently
experienced, in which I happened to come across the website of
an Alabama-based virtual assistant. To say her site’s copy
looked “familiar” would be a gross understatement;
lo and behold, as it turned out, this woman’s entire 6-page
site was filled with verbatim copy from my website, www.righthandconcepts.com
(even down to the interview-style “Frequently
Asked Questions” page, where she left my quotes intact
and merely replaced my company name with hers!) It was so blatant
and absurd, it was almost funny in a twisted, “no, she didn’t!”
kind of way.
But
plagiarism isn’t a laughing matter—especially when
you’ve worked hard to create good copy that informs customers
and increases your sales and visibility. Here are some ways that
you can guard against it—and what to do if you find someone’s
pilfered your content without your consent.
Utilize
anti-plagiarism resources. There are a couple of good
ones out there; I like to use Copyscape.com
(which is how I found out about the woman mentioned above). At
this website, you can enter the URL of your choice, and it immediately
pulls up any online instances of copy that looks suspiciously
similar to yours. You can then go to the site and check further
to see whether they’ve actually stolen your copy (it could
also be someone whom you’ve granted permission to post your
article on their site). Copyscape is free, and also has little
“Do Not Copy” banners that you can add to your site’s
pages. Although Copyscape can’t prevent plagiarism, it’s
a great way to monitor against copy thieves.
Okay—so,
let’s say that like me, you unfortunately did come
across someone trying to pass your copy off as their own. Now
what?
The
first line of defense is to let the offending party know that
you know what they’ve been up to. In my case, the
woman’s name, address, telephone number and email address
was right there on her “Contact” page (ironically,
the only copy that wasn’t lifted from my site),
so I was able to both call and email her, letting her know that
I was onto her & to remove my copy (basically, her whole website)
immediately. However, some sites may not have the owner’s
info readily available. If you can’t find out who owns the
site just from browsing it, you may find vital information by
doing a WHOIS search of the owner’s domain registration
info. This will usually give you a name, address and phone number.
(One way to find WHOIS information is by going to NetworkSolutions.com,
and clicking on the WHOIS link at the bottom of the page.)
When
you locate and contact the individual, let them know that they’ve
infringed on your copyrighted material, and to remove it immediately.
If it’s an article of yours, however, another option is
to have them credit your work appropriately, along with a link
back to your website (this gives you more search engine visibility).
“Cease and desist” letters are very effective, as
well—you can find samples online at the following websites:
http://www.utsystem.edu/ogc/intellectualproperty/contract/cease.htm
http://builder.com.com/5100-31-5082448.html
http://www.webmastertechniques.com/Insight/cease.html
http://www.rightsforartists.com/examcease.html
Although
you can send these yourself, it may be more effective if you have
your attorney send it. In any case, be sure to copy any other
parties you’ve contacted about the matter (i.e. search engines,
the offender’s ISP provider, web host, etc.).
What
if they don’t comply? In this case, you have a
couple of other options: Alert the site’s web host and ISP
provider to what’s going on—under the Digital Millennium
Copyright Act (DMCA), they are obligated to respond to and remove
any proven copyright infringing material. Oh—and don’t
forget the search engines—you can also contact whichever
ones the offending site appears on; they’re also bound by
DMCA. To find guidelines, you can do a Web search on the search
engine’s name and “copyright infringement” or
“Digital Millennium Copyright Act.” Google’s
guidelines, for example, are found at www.google.com/dmca.html.
Another
downside (as if there’s an upside!) to Internet plagiarism
is that it might sometimes be hard to distinguish whose copy came
first, and your own legitimate text could suffer a decrease in
search engine ranking (as they don’t take kindly to that
sort of thing!). So, it’s important that you support your
case with evidence that your web text was indeed online first.
Take screen shots of the involved sites, WHOIS records, evidence
of when copy was posted, etc.
As
I said, unfortunately there’s no surefire way to prevent
someone from plagiarizing your copy—but hopefully, these
tips will help you shut the offender down. Oh, and in case you’re
wondering what became of the woman who lifted my web copy: When
I called her on the phone and confronted her, she claimed that
she didn’t know about the site and didn’t know how
the information got there. (Yeah, right…) Nonetheless,
after informing her of my intentions, her site was down within
the next hour—pretty quick for someone who didn’t
know what I was talking about, huh?
Internet
plagiarist depend on the Web’s vastness to help mask their
deceit, but a bit of a watchful eye over your content can keep
them in check. Good luck!
©
Copyright 2006 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment
Is
running a home-based business right for you?
By Vonetta Booker-Brown
So
you have this great business idea that you’ve been dying
to launch; the boss has been working your last nerve, and you
figure you could use some more time with your family and no commute.
In that case, starting your own home-based business seems like
the perfect solution, right? Perhaps, but before you take that
leap and give Boss Man or Lady your two-week notice, here are
some things to consider:
Adapting
to a home-biz schedule
With a home-based business, the structure of a 9-to-5 job goes
right out the window. Entrepreneurs often find themselves working
at all hours of the day (or night), on weekends and/or holidays
to get their businesses off the ground & ensure their success.
Ask yourself if you’re prepared for this, or if you’d
prefer a regular punch-in/punch-out schedule. Then again, if you
work long, varied hours at your current job, the transition may
be easier to tolerate. “I don’t mind putting in long
hours, because it’s my passion,” says Lisa Raymond,
who recently resigned from her job to start a home-based greeting
card. “I’d rather do it for myself than someone who
can fire me at any time.”
Assess
your finances
Your financial shape is also something to seriously consider.
Before you make that leap, assess whether you can shoulder the
upcoming expenses of your home-based business. Do you have enough
money saved up to quit your job and work from home full-time?
If not, you may want to run your business part-time (while still
at your job), and become a full-time entrepreneur only after your
business can fully support you financially.
Telecommuting
as an option
Do you actually like your job or career, but can’t stand
the commute and/or would like to be at home more for your family?
If so, you could perhaps explore telecommuting as an option. Telecommuting
is when an employee is set up to work for their company from home
instead of in the main office, and it’s a growing workforce
trend. The best way to approach this situation with your employer
is to present a well-prepared proposal that highlights exactly
how you plan to effectively accomplish your job duties from your
home office. A great resource for proposal creation ideas (and
other telecommuting tips and articles) is WorkOptions.com,
run by flexible work options advisor Pat Katepoo.
Two
traits to have…
Two more must-have home-biz owner personality traits: Discipline
& organization. As a business owner, there’s nobody
else to watch over your shoulder when deadlines loom, or to motivate
you to finish that proposal. Whatever needs to be done is of your
doing—you’re the number one driving force that will
determine the success or failure of your business. So, procrastination
needs to go out the window (or at least reduced to a bare minimum)!
Then there’s organization, the other key trait—needed
to keep that “driving force” in order! Do you have
a system in place to return/make phone calls & emails, maintain
your filing system, and track your expenses? Taking the time to
make sure you have a workable organization system in place goes
a long way in effectively running your business. (For more info
on this, check out my article “Seven
Ways to Get (and Stay) Organized.”)
So,
as the saying goes--“Look before you leap!” Take a
moment or two to think about the above tips, and apply them to
your success. Good luck!
©
Copyright 2006 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment
The
Spirit of Holiday Savvy
by
Vonetta Booker-Brown
On
your mark, get set—go! It’s that time again—and
it seems like the holiday season is kicking off earlier every
year. The day after Thanksgiving (aka “Black Friday”)
is widely known as the year’s busiest shopping day, and
it’s the official start to a month or so of frenzied spending
and budget-blowing, in addition to “holiday cheer.”
Here are some tips to keep you from going crazy or broke during
the season:
Don’t
give in to the hype. It seems that according to the commercials
and advertisements, you’re a horrible person if you don’t
purchase the latest X-Box for your loved one. Don’t worry—you’re
not! Although it might be a bit clichéd at this point,
there is truth to the saying, it’s the thought that counts—and
a gift’s value isn’t necessarily measured by its price
tag.
So,
don’t be ashamed to create (and stick to) a budget that
helps you avoid credit card hangover. With friends, perhaps discuss
beforehand foregoing presents and exchanging holiday cards, instead.
For family members, give simpler, more meaningful gifts like a
nicely-framed snapshot of the kids or grandkids, or a book relating
to their favorite holiday or interest. If you have an extensive
CD collection, perhaps burn a custom CD of favorite songs. (You
can often get “used” books and CDs in brand-new condition
at half-price on sites like Amazon.com or Half.com.)
Shop
online instead. Every year, we see the “Black Friday”
news coverage—5am lines snaking around the mall’s
perimeter, folks getting trampled in the stampede that ensues
when the doors first open, and fisticuffs breaking out over that
last 75%-off digital camera. Maybe that sort of thing gives you
a certain rush—but if you’re anything like me, you
can’t be bothered with the madness!
Online
shopping can be a great alternative to dealing with long lines,
pushy shoppers and a hectic pace—but stay savvy. Do business
with reputable companies and sites you already know, and really
research the ones that are new to you. Review the site’s
privacy, security, shipping and return policies—and never
give out your social security number (there’s no need for
them to have it, and could lead to identity theft).
Also,
the safest way to shop online is with your credit card, as you’re
protected under the federal Fair Credit Billing Act in the event
that something goes awry. (For more online shopping tips, see
the PrivacyRights.org article, “E-Commerce and You: Online
Shopping Tips.”)
Don’t
get scammed! Unfortunately, there are some lowlifes out
there who take advantage of the whole “holiday spirit”
thing, by preying on consumers with legitimate-sounding scams.
A con artist favorite is the “fake charity,” where
people (or even kids) will contact you about donating to the cause
and “helping those less fortunate.” However, you’ll
be the “less fortunate” one if you’re taken
by one of these. Keep your eyes open with online auctions, as
well—and don’t forget to pay with your credit card,
so that you can dispute the charge if you don’t get what
you paid for.
“Phishing”
is also big—this is when scam artists send you official-looking
emails purporting to be from leading banks and companies, asking
you for personal info and playing on “security” issues.
For more information on how to identify and avoid phishing scams,
see the MSN Money article “‘Phishing’ scams:
How to avoid getting hooked.”
All in all, the holidays are a time to enjoy with your loved ones,
and to appreciate the good, simple things in life. You don’t
have to get caught up in the commercial craziness of the season
in order to enjoy it—a little shopping savvy can go a long
way in preventing holiday headaches!
©
Copyright 2005 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment
Seven
Easy Ways to Get (and Stay) Organized
By Vonetta Booker-Brown
Make
a list…take some time.
The hardest part in getting organized is getting started. Organize
that by first making a list of the things you need to get in order,
and then setting a certain amount of time aside each day (over
the course of a week, for example) to tackle what’s on your
list. Breaking tasks up into smaller areas makes it seem less
daunting and easier to manage. (Also--why not have a little fun
and crank up your favorite music while you work?)
Templates
are your friends.
If there’s a particular form that you use repeatedly, create
a general template of it and keep it in a handy place nearby (on
your desktop, perhaps). Simply save a new version of the form
as needed, and type in the new information.
Say
“no” to Pack Rat-ism.
Okay, it’s a made-up term—but the affliction is real!
It’s often hard to clean house & throw things out—but
how much do you really need those magazines, clothes & random
items if they’ve been collecting dust in the closet for
six months or more? If it’s been that long, you probably
won’t miss it if you chuck it.
Say
“no”…period!
We often have a hard time saying no to favors for friends, family
& co-workers who mean well—but can be extreme time-suckers!
Whether it’s home or business life, it’s important
to set boundaries so that you can accomplish your tasks, avoid
burnout and simply take time out for you. So, let Mom’s
call go to voice mail if she wants to chat about routine stuff
in the middle of your deadline; call her back or get together
with her later, when things calm down.
Do
the “To-Do.”
It’s often easier to sort things out once you put them down
on paper. Create to-do lists & get things done in order of
priority. (If you’re running errands, a list makes it easier
to map out places to visit based on their proximity to each other.)
Just be sure to get rid of that list once you’re done—don’t
add to the clutter!
The
Paperless Wonder
If you’re like me, you attract stacks of read-through magazines
like bees to honey. Don’t let them pile up! (After all,
how often do we actually re-read a magazine?) If there are articles
that may be useful later, simply tear them out, scan them as PDF
files, store on a disk—and toss the rest. (This works great
for other important documents, as well.)
Get
support for your success
No matter how organized we may be, sometimes there’s just
too much going on for one person to handle alone. If you’re
a small business owner, you’re probably juggling your business
work along with the administrative/billing/marketing side of things,
as well. A good solution is to get an assistant to help you with
the latter, while you concentrate on running your business. Virtual
assistants are a great answer to small business owners who don’t
have room for an in-house assistant, as they can work with you
remotely from their own location via email, phone and fax—saving
time and resources.
© Copyright 2005 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment
From
"Nine-to-Fiver" to Entrepreneur
Starting
and running your own business is exciting, but it’s also
hard work. Here are some tips for a smooth transition to full-time
entrepreneur.
By
Vonetta Booker-Brown
Assess
your assets
Do you have enough money socked away for your transition? As you
work at your full-time job while getting your business up and
running, take the opportunity (and that still-steady paycheck)
to save as much “rainy-day” funds as possible--six
months’ to two years’ worth of living expenses is
a good rule of thumb. Insurance plans are another important issue
for small business owners--how will you get yours? If you’re
married, you can probably join your spouse’s plan. If you’re
solo, your local chamber of commerce can be a great resource in
finding discounted health insurance rates, as well as other business,
industry and networking organizations that you’re a member
of. Another option is to continue with your employer’s plan
through COBRA.
Test
the waters
When it comes to your new business…research, research, research!
Surf the Internet for information about the industry you’re
entering, and keep an eye open for new trends. Who will your competitors
be? What do they have to offer? Most importantly, what don’t
they offer that you’ll be able to? If you can fill a particular
niche or customer need, you’ll have that much more of an
advantage over your competitors. Another savvy strategy is to
talk to someone already established in the same business, and
pick their brain about the rewards and challenges they regularly
experience. And don’t forget to handle your business’s
legal requirements, such as registering your business name and
applying for a federal employer identification number (EIN), any
state/city business licenses, tax certificates and zoning allowances.
Resign
professionally
During your corporate ladder climb, you’ve probably been
in a similar situation: Your boss has once again given that promotion
to a schmoozing, slacker colleague—while passing you over
despite your hard work and long hours. Office politics? Perhaps.
Although the thought of barging into your manager's office and
handing him or her your resignation sounds tempting, slow down
and count to ten. We’ve all had bad days, but immediately
quitting a job based mainly on emotion could prove detrimental
to your transition plan if you leave before you’re ready.
Instead, take some time to calm down and clear your head—go
out for a walk during lunch, or discuss your feelings with a good
friend. Then, concentrate on using your energy as motivation for
building your business, so that when you do give your notice,
you can approach your manager calmly and professionally—and
avoid burning bridges in the process.
From employer to client
If you’ve done the above, then bringing your former employer
on as a client is a possibility. If your services are similar
to your previous job description, the company may see the financial
value in continuing to work with you rather than go through the
tedious process of finding and hiring someone new. Before you
leave, make an appointment with your manager to discuss your services
as an independent contractor—and give them a detailed proposal
outlining services, costs and areas they’ll save money in
(i.e. no employee benefits, payroll taxes, space or equipment,
etc.).
Keep
it positive!
Starting your own business is challenging enough, so you’ll
want to surround yourself with as many positive people as possible.
Not everyone understands the entrepreneurial mindset, so you may
have some family and friends thinking you’re a few fries
short of a Happy Meal for having the audacity to leave the relative
security of a 9-to-5. Expect this attitude occasionally; entrepreneurs
are still widely considered “outside the norm.” Surround
yourself with supportive, encouraging friends and family who “get
it”—and utilize the many online communities structured
for support within your industry.
© Copyright 2004 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment

Making
the Release
Tips
on writing a great press release that will get attention--and
free publicity for your business.
By
Vonetta Booker-Brown
So,
you and your business have a great product, event or “rags-to-riches”
story that you’re dying to spread the word about--because
you just know that once people hear the news, they’re goin
to want to know more about what you have to offer. You can already
hear the “cha-ching!” sound as new customers beat
a path to your door. The question is…how are you going to
get the word out?
The
answer…a great press release.
A
press release is a great way to gain free publicity (and who doesn’t
want that?) for your business & services. How you write one
can make all the difference between getting media coverage for
your business—and your crumpled-up press release covering
the bottom of an editor’s trash can. So, here are some tips
on how you can hopefully achieve the former.
Use
the proper setup…
Most press releases are between 200-500 words, and no more than
a page long—since most editors and reporters are pressed
for time to the 9th degree. Print your release on company letterhead
or use your company's logo, and right underneath in the page's
upper right-hand margin, put the words "FOR IMMEDIATE RELEASE"
in all caps (or "FOR RELEASE ON…" if you want
the media to hold off on releasing your information until a certain
date.) On the right-hand side, list your company's contact info
(name, phone number, email/website/mailing address, etc.). Add
your headline underneath, then begin the body of your release
with a dateline (for example, "CHICAGO, Illinois--March 2,
2004"). After the end of your press release, type either
"-30-" or "###" to indicate the story's end.
Grab
‘em quick & fast…
Media people barely have time to breathe—so whatever you
send them has to grab their attention as quickly as possible.
Start off with a catchy, one-line headline that makes them want
to read more. For example, “Five Ways to Live Rent Free”
is much more interesting and less wordy than “Local Real
Estate Agent Offers Tips to First-Time Homebuyers on How To Increase
Equity in Upcoming Seminar.” Follow your to-the-point, lively
headline with a brief, clear first paragraph and about five to
seven bulleted main points.
“So,
what’s in it for me?”
This is the question going through an editor’s mind as she
reads your release—the media is all about dispensing news
that’s of the utmost interest to the public. The more your
press release fits within that category, the better. Does it offer
a fascinating story, fabulous event or dynamic interview? The
aim is to let producers and journalists know that if they run
an article or segment on your business, their audience is in for
a real treat, as it would contain information that’s important
& interesting to them.
Be
a trend keeper-upper…
Another way to pique the interest of your media contacts is to
tie your press release’s news in with a current trend or
hot topic. For example, your announcement of the new online classes
you’re teaching can piggyback on the growing popularity
of adult continuing education (both on- and off-line). If you’re
a handbag designer whose claim to fame is making good-quality,
attractive accessories at affordable prices, your release can
mention how fashion-conscious women are demanding a balance between
style and budget.
Tap
into human interest…
Is there something in your press release that speaks to an emotionally
popular issue? If so, make that a selling point. For example,
a client of mine followed her passion/dream when she left her
teaching job to open a tutoring center for middle- and high-school
students. For her press release, I suggested playing up the “pursuing
what you really love” aspect—and pointed out that
the teaching thing didn’t hurt, either—as being “for
the kids” wins extra points in the human interest area!
Target
(and I don’t mean the store)…
If you want your press release to hit home, you’ve got to
aim well. That means sending it out to a very targeted list of
contacts. If you’re a business coach with a release about
your new seminar series, the health and beauty editor at the Huntsville
Gazette is probably not only going to pass on it—he or she
will probably be annoyed that you didn’t research your contact
list first. So, you get the picture—health related events
go to health editors & reporters, business releases go to
the business desk, and so on. Sometimes, you can be a little creative
in your distribution, however—as your release might fit
into several different areas. If you’re a female business
owner, there may be something of interest in your release to a
newspaper’s “women’s” section, as well
(i.e. a growing business trend among female entrepreneurs.) Study
the publication and make sure you direct your release to the right
person, re-working your headline & first paragraph for the
individual, if needed—and limit your release to one contact
per publication.
Be
a distribution machine…
Now that you have your press release written, it’s time
to get it out there. There are many different options available,
depending on your time and budget. Distribution services can send
your release to up to 10,000 media contacts at a time (you can
also specify particular markets that you want to reach). Fee based
services include Business
Wire, Major
News Wire and I Media Fax, and the
usual cost ranges from $150 to a few hundred dollars. However,
if you have a little more time and a little less money, you can
distribute your press release yourself. There are places on the
Internet where you can post your press release for free, such
as PRWeb.com, 24-7PressRelease.com,
Free-Press-Release.com,
PRLeap.com,
and PR.com.
You can also do a Google search on "free press release distribution"
(to find additonal sites like the ones just mentioned), research
newspapers, magazines and TV/radio shows that you’d like
to distribute to, visit their web sites and find the appropriate
contact person (you’ll usually find a staff list in the
publication’s “About Us” section). These days,
email is an increasingly popular contact method among members
of the media.
Once
you find your contact’s email address, send your release
in the body of the email, prefaced by a quick introduction and
query (no more than a few lines long). Avoid attachments when
possible—because of virus scares, journalists aren’t
likely to open them if they’re from an unfamiliar source.
The
big follow-up…
So, you’ve sent out your release…now what? It is okay
to follow up with a phone call to an editor to see whether he
or she received your release or has any questions about it. However…don't
push it! A sure-fire turnoff for editors is when they get multiple
phone calls pressuring them to commit to a story or badgering
questions on when a story is going to run. "Short 'n polite"
is the best way to go--"I just wanted to see if you had any
questions" and "thank you very much" will suffice.
Make
regular, well-written press releases a part of your marketing
campaign, and you're sure to get people talking about & paying
attention to your business. Good luck!
© Copyright 2004 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment

The
Staying Power of E
(Fairfield
County Weekly) The Norwalk-based green magazine outlasts its competitors
to celebrate its 10th anniversary.
By Vonetta Booker-Brown
Ah, the environmental craze of the early ‘90s. Fueled by
the good intentions of Earth Day’s 20th anniversary in 1990,
everything green was suddenly tres chic; sort of like the “new
black.” From hordes of celebrities doing pro-recycling commercials
and screaming “Take It Back!” to Halloweeners dress
as big, fat, walking globes, not only was saving the planet important—to
many, it was also the cool, “in” thing to do. It seemed
as though everything was being made from recycled paper—including
the slew of green magazines that debuted at that time, such as
Garbage, Buzzworm, Trilogy and E (The Environmental Magazine).
“The
1990 Earth Day recruited a whole lot of people, and a lot of them
have since gotten out of it,” says Jim Motavalli, editor
of E. “But those people weren’t real serious about
it, anyway—you have to expect that. But there is a fairly
high level of casual environmental awareness among people,”
he points out.
A
decade later, E is the only one of the aforementioned independent
green magazines still in business. The Norwalk-based bimonthly
celebrates its 10th year publishing this year.
The
magazine’s editorial breadth includes everything from recycling
to rainforests, personal to political. “We offer a nice
mix of investigative stories and personal lifestyle topics, all
aimed at inspiring and empowering readers to make positive personal
lifestyle changes that benefit the environment,” says executive
editor Doug Moss, during an interview at E’s small, no-frills
office. Moss is surrounded by two phones—one for magazine
business (“That’s my ‘E’ phone,”
he quips), the other for Douglas Forms, his side printing business
that’s partly responsible for those annoying subscription
“invoice notices” that seem to come in the mail once
a week. “I kinda wear two hats in the course of a typical
day,” he chuckles.
Moss
and his wife Deborah Kamlani didn’t lack the inspirational
fodder for starting E in 1988, what with medical waste washing
up on New Jersey beaches, fires in Yellowstone Park and other
global environmental problems that were garnering increasing media
attention. E rolled off the press with its first issue in the
midst of the Exxon Valdez oil spill. That environmental disaster
showed the world how little a corporation like Exxon really cared
about the Alaskan coastline and habitat.
Since
then, E has received a number of awards and citations. Noted magazine
analyst Samir Husni called E one of the few magazine “hits”
of 1990. It won two Utne Reader magazine excellence awards for
“Best New Magazine” and “Best Special Interest
Magazine.” Not to mention the kudos given by Project Censored
for covering “issues and topics overlooked by the mainstream
press.”
And
Moss wants to make sure the “mainstream” media doesn’t
get used to doing just that. “We’re trying to make
a case, because we don’t want to preach to the choir,”
he says.
“Look
at the state of our media—obsessions with Monica Lewinsky
and all that stuff,” he points out. “The American
public’s being dumbed down by this crap. So, we need to
really bolster a good progressive media to support at least some
of the points of light, to be successful. That’s one of
the reasons we’re good to have around, because we influence
other coverage.”
With
a circulation of 56,000, E doesn’t have the reach of larger
magazines. But the heavy syndication of its articles more than
makes up for it. Stories such as “Recycling is Garbage”
and articles on male breast cancer have run (respectively) in
The New York Times and the Chicago Sun-Times, among many others.
And remember that August 1998 Weekly cover story on environmental
racism titled “Don’t Dump On Me?” You know,
the one with that cute little girl holding her nose while standing
in front of a sewage plant? Yep, you guessed it—an E reprint.
“Chances
are, there were a lot more people reading the Chicago Sun-Times
piece than read our magazine per year,” laughs Moss.
Another
thing that sets E apart is that it’s independent and not
a mouthpiece of a large environmental group like the National
Audobon Society or Sierra Club, for example. “Garbage was
a lot like E in terms of the way it looked,” says Moss.
“But it was a bit more conservative than we are. A lot of
the environmental community didn’t like that kind of attitude
like, they would run ads for GE inside their front cover promoting
their plastics, and inside the back cover, they would do a little
feature trashing some poor little green company for being impure.”
Ah,
yes—there’s the rub. What does a small magazine do
when it comes to advertising? Sell its soul to run big, money-making
“Every Day is Earth Day at Exxon” ads? Or, stay true
to principle and eke it out on much smaller revenue?
“It
can be a challenge, because we’d accept only environmentally-friendly
products or those that are all-natural or organic,” says
E advertising director Karen Soucy. In order to make sure a potential
advertiser isn’t secretly dumping toxic waste into rivers
on the side, the staff does research on the companies, and then
shares the information during staff meetings.
“Although
we have turned down advertising from some corporations when we’ve
felt their interest wouldn’t be best suited for our readers,
there still seems to be a healthy group of advertisers we can
contact and work with,” she says, citing Aubrey Organics
and Maytag as E advertisers.
“It’s
certainly not as wide a universe as if we were a mainstream magazine,
but it’s fun challenge—especially because they may
not know we exist, or vice versa. But when we connect, it’s
a perfect combination.”
Business
- Relationships - Health
& Fitness - Entertainment

How
to Pitch: Honey
(MediaBistro.com)
Your tip sheet, straight from the editors.
By Vonetta Booker-Brown
Circulation:
350,000
Frequency: 10 times a year
Special Issues: None
Background: That middle-class, successful African-American
woman who subscribes to Essence? You'll probably spot her younger,
hipper, 20-something fashionista sister on the subway with an
issue of Honey tucked in her designer bag. Launched in 1999 by
writers Kierna Mayo and Joicelyn Dingle, Honey, with its hip-hop-meets-feminism
sassiness, is sort of a cross between Jane and The Source. In
2000, Honey changed its publication schedule from quarterly to
10 times annually. Amy Dubois Barnett has been the editor-in-chief
for the past three
years.
The
typical "Honey girl," as the editors affectionately
call her, is an African-American between the ages of 18 and 34.
Front-of-book sections include "Fusion," a mix of short
pieces on what's currently hot in music, movies, books, and film,
and the "Get Ahead Guide, which features career tips. Features
mix saucy relationship articles ("Is He Cheating, Or Are
You Just Jealous?") with takes on large social issues, like
HIV in the black community. Cover stories, like at many mags,
are often celebs. "When we think of our cover subjects,"
says features editor Denene Millner, "we think of people
who are looked up to, and who young women of color appreciate
and want to emulate; who they can draw
ideas from."
What
to pitch: The small staff of editors is looking for well-structured
pitches that reflect the Honey reader's interests. And what are
the readers interested in? "They are of a generation that
is interested in things not just African-American," Barnett
has said. "They watch Girlfriends, but also Sex and the City.
They listen to Jill Scott but also to Dido." The best areas
for new writers to break into Honey, according to Millner, are
the first person, 600-word
experience sections "Makes Me Wanna Holla" and "My
Life," which she edits.
The
editors are also open to new-writer pitches on relationship articles.
For example, writer Alexandra Mace recently contributed "Dating
By Numbers," a tongue-in-cheek piece that included items
about new places to meet a guy—along with "clues that
he's fronting." Millner says that this is the best way for
her and her co-editors to get acquainted with a writer's work,
and for writers to move up to writing larger features for the
magazine. "If it's good, I'd certainly call back and say,
'Hey, this was well-written, you take direction well, perhaps
you'd be interested in writing some larger features for us',"
Millner says. Cover stories and larger features are generally
done by seasoned writers they've worked with in the past.
What
not to pitch: Although it may seem obvious, Millner stresses
that would-be new writers study Honey's content and back issues
before pitching—and that, yes, she sometimes receives pitches
about ideas that have nothing to do with the magazine whatsoever.
"I've gotten pitches about 50-year olds who own vineyards
in California," she says. "It sounds like a great story,
but not a Honey story."
Pitches
that lack detail are another faux pas. "Don't just send a
two-line email," Millner says, "especially if you're
not a writer we've worked with or recognize. If all you say is,
'I'd like to write a story on such-and-such,' there's nothing
we can do with that, because we don't know if you can write that.
We're not going to assign a 2500-word story to
someone we're not confident can write. We need to know who you're
going to talk to, what angles you're going to hit in the story
specifically, and what it has to do with Honey readers."
Recent
freelance stories pitched and published: "How To
Tell If a Guy Is Playing You (And If So, Why Are You Still With
Him?)," which was featured in Honey's May 2002 issue. "The
writer was new and I'd never heard of her, but her pitch was good
and her story was really solid," says Millner. "She
took direction really well."
Etiquette:
The editors at Honey like to get pitches by e-mail. "That's
the quickest way for me to look at it," Millner says. Clips
should be attached electronically, if possible; otherwise writers
should add at the query's end that samples will be coming in the
mail. Ideas that may be of interest get "filed" under
their respective subject categories, discussed at monthly editorial
meetings and are given a go-ahead if agreed upon by the four top
editors. "Calling every five minutes is not advisable!"
says Millner, recalling a freelancer who chewed out one of the
editors over the phone for not responding to a query she sent
a few days prior. (Needless to say, they didn't buy her article.)
Business
- Relationships - Health
& Fitness - Entertainment

Will
You Marry Me?
(Essence.com)
One couple's story of love--lost, then found--and happily ever
after.
By Vonetta Booker-Brown
I'm
a true believer in fate. As corny as it may sound, I think Rodney
and I were simply meant to be. My intended loved me way back in
the fourth grade, when--outwardly--I was a gangly, geeky little
brown girl deep in the throes of pre-adolescent angst. Inside,
of course, I thought I had it going on. So did he. In 1995, after
we found our way back to each other and began dating in earnest.
But we broke up 18 months later. Last year we rekindled our romance.
During our time apart, I think we both had a chance to mature--making
us better for each other the second time around. It soon became
clear that this was it. That said, I still didn't see the whole
proposal thing coming. At all! This is our story:
Vonetta's
Side:
the vibe: We were doing the cute, mushy couple thing in New York
City. Strolling around hand-in-hand and making people sick with
our lovey-dovey carrying on. Rodney fits me like a glove. He makes
me feel like a queen even with a head cold, PMS, morning breath
and toothpaste on my face. That's love, y'all. The kind of brother
I can grow old with.
the set-up: Rodney wanted to walk across the Brooklyn Bridge.
We stopped in the middle to chill. He came up behind me, kissing
me on the back of my neck. Cute, I thought. He is the affectionate
type. But I still played the coy move. You know the one, ladies-batting
the eyes and sweetly asking, "Oh, where did that come from?"
Rodney then took a deep breath and launched into how much I mean
to him.
the big moment: Rodney's words all seemed to blend into a background
"wah-wah-wah," like the voice of Charlie Brown's teacher.
See, I was transfixed by what was happening in front of me, playing
out in slow motion. Rodney was reaching into his pocket, pulling
out a small black box. I thought, "Oh, hell naw. I know that's
not what I think it is…" Rodney: (voice back from wah-wah
land) "…will you be my wife?" I stood speechless
staring at ring, mouth agape in shock. A little voice in my head
said "Say yes, fool!" snapping me out of the daze. "Yes!"
the prologue: Marriage? Bring it!
Rodney's
Side:
The
vibe: I wanted the proposal to be special, something we would
always remember. But, it had to feel natural. Nothing about our
relationship had ever been forced or contrived. So I wasn't about
to start now. Ever since the fourth grade, something about Vonetta
has had a hold on me. Maybe it was her eyes. Big, soulful ones
that look right through you.
The set-up: It was an unseasonably warm Saturday afternoon. We
were hanging out in lower-Manhattan and had lunch at a local pizza
shop. At this point, I was sure, Vonetta was getting suspicious.
I was too nervous to think about eating; and she knows I can always
get a grub on. Afterward, I suggested we take a walk over the
Brooklyn Bridge. We live in Connecticut, so visiting the Brooklyn
Bridge has been one of top-three things on my to-do list. The
others are seeing the Eiffel Tower and a Lenny Kravitz live performance.
Since Vonetta's the only one for me, it seemed a fitting place
to ask her to be my wife. Besides, I want her with me when I tackle
the other two.
The big moment: Halfway over the bridge, while she stopped to
read one of the historical plaques, I kissed the nape her neck
and said "I love you." You'd think at this point, she'd
be used to hearing those words, right? But she turned and asked,
"What brought that on?" Bam! I had her. I slowly pulled
the ring out of my pocket and said "I want to spend the rest
of my life with you. Will you be my wife?
The prologue: We don't complete each other; we
compliment each other. Vonetta doesn't need me. She has own income,
her own goals. I love that. She's the one.
For
more information (and photos!) on Rodney & Vonetta's October
2002 wedding, visit BookerBrown.com,
designed by Vonetta Booker-Brown.
Business
- Relationships - Health
& Fitness - Entertainment

Romance
vs. Finance
(Essence.com) When it comes to prenups, more sisters are likely
to say "I do."
By
Vonetta Booker-Brown
So,
you're engaged to "the one"--a man you can see yourself
with forever. And he's just as crazy about you. But while gazing
into each other's eyes over a candlelit dinner one evening, your
honey unexpectedly pops the "other" question: Will you
sign a prenuptial agreement?
If
you're like 26-year-old Geiselle James, you'd probably look at
him like he just dissed your mama. "It's like going into
a relationship with no trust," says the graduate student,
whose attitude toward prenups is informed by her Trinidadian background.
"In the islands, they believe that if you love and marry
a person 'until death do you part,' you wouldn't be thinking of
having a prenuptial. That's how it's always been." Period.
To
sign or not to sign?
Although
many of us are financially savvier than our mothers and grandmothers
were when they got married, a significant number of sisters share
Geiselle's anti-prenup sentiments. When asked, "Would you
sign a prenuptial agreement?" nearly a third (32.8 percent)
of Essence.com visitors said "No way!" But surprisingly,
a combined 41.8 percent (31.1 percent said "Yes," and
10.7 percent said "If the price was right") were likely
to sign right up. About one-quarter replied, "Don't know."
Journalist
and author Denene Millner is in the "No way!" camp.
She playfully debates the subject in her book, Money, Power,
Respect: What Brothers Think, What Sistahs Know (William
Morrow & Co.) with husband and co-author, Nick Chiles. "I'm
against prenups," she says. "They just throw all kinds
of negativity on the relationship before you even make it down
the aisle."
But
many experts agree that in the event of a failed marriage, prenups
can at least save you from financial stress.
"They
can be a great tool because they force couples to discuss money,"
says Glinda Bridgforth, money expert and author of Girl, Get
Your Money Straight: A Sister's Guide to Healing Your Bank Account
and Funding Your Dreams in 7 Simple Steps (Broadway Books).
She stresses taking a hard look at your financial status and habits
(i.e. what you own and owe, your credit report, saving and spending
habits, etc.) and discussing them with your partner before merging
finances.
Bridgforth
adds that more women are protecting their growing assets these
days. "As a financial consultant, I've had a couple of cases
recently where my female clients were ordered by the court to
pay their spouses' alimony," she says. "Since many women
are becoming more aware of alternatives that benefit them, the
prenuptial agreement is becoming less stigmatized."
Paula,
a 32-year-old independent television producer, agrees. Eager to
protect her growing assets, she'll insist that her future husband
sign a prenup. To her, it's only fair. "Men have an easier
time buying cars, homes, etc., while women still make 68 cents
to a man's dollar. Why should men get alimony, too?"
The
bottom line--talk about it
So,
what do our attitudes toward prenups say about our beliefs regarding
relationships and money? While some of us still believe a prenup
has no place in a romantic relationship, others are learning that
there's nothing wrong with considering what a prenup can provide--protection
of the assets you had going into marriage as well as protection
from your partner's debts should you divorce.
Whichever
side you fall on, the money issue definitely has its place in
relationship discussions, especially premarial discussions. Prenuptial
agreement or not--are you really trying to get caught up in drama
because you didn't knw your man's checks have more bounce than
an NBA ball? It's chattin' time, ladies...
Business
- Relationships - Health
& Fitness - Entertainment

Cyber
Advisor
(Honey
magazine) Welcome to the domain of online advice columnist Deborrah
Cooper.
By Vonetta Booker-Brown
(View
PDF of article)
Some
people have a knack for giving straight, no-chaser advice about
love and relationships. Deborrah Cooper, a.k.a. “Ms. Heartbeat,”
has parlayed that talent into a website, Askheartbeat.com.
Wherever
I went, people would approach me, seeking a listening ear and
thoughtful advice that would work,” says Cooper, who’s
also done stints as an AOL advice columnist and cable TV host.
Now her comfort and counsel attract more than three million hits
per month.
Askheartbeat.com
is a one-stop resource for black romance advice. Although the
site features a popular discussion board and relationship articles
by a myriad of contributors, the main attraction is Cooper’s
bi-weekly advice column. She pulls no punches with the “babymamadrama,”
mixing warm wisdom with sassy humor and startling bluntness.
Cooper’s
biggest surprise was how the site rapidly gained the respect of
not only black Internet users, but the entire online community,
as well. “I discovered that the issues are the same,”
she says. “Trust, cheating, lying and game-playing exist
in relationships all over the world, no matter what race, color
or creed—nor does it matter what the sexual origin. We all
want love and we all have issues with getting it the way we want.”
Business
- Relationships - Health
& Fitness - Entertainment

In
Control
(Essence magazine) Self-defense workouts get you mentally fit.
By
Vonetta Booker
(View
PDF of article)
It's
late and you're on your way home after work. You feel just a tad
nervous as you walk down a deserted street toward your apartment.
Does this scenario sound familiar? As winter approaches and the
days get shorter, it might. And if an attacker did approach you
in the street, would you know how to defend yourself? Would you
be strong enough to stop him?
To
avoid that feeling of vulnerability, an increasing number of women
are enrolling in self-defense classes. Krav Maga, the Israeli
Defense Forces' self-defense system, has become a popular workout
while teaching a real fighting technique (learn more at
www.kravmaga.com). Another new class is yoga
self-defense--yoga philosophy coupled with street-smart techniques
for protecting yourself. Impact and kick-boxing classes are still
favorites among women. Whichever form you choose, it's all about
becoming aware--and empowered.
Although
using one's wits to outsmart an attacker is a key factor in self-defense,
it also helps to be physically fit and ready to go, toe to toe.
"You can't be a weakling when defending yourself," says
certified self-defense trainer Beverly Bradley. "Being physically
strong is a plus." That means toned thighs, calves, biceps
and triceps and a strong back and abdomen. Bradley, who is also
a certified trainer in martial arts and kick-boxing and the founder
of the Brooklyn-based women's wellness group Kamili Afya, says,
"Being able to grab someone and pull them into your knee--that's
physical strength!"
In
between your self-defense classes and strength-building workouts,
stay street-safe with these tips from Sergeant Doris M. Byrd of
the Chicago Police Department.
- Always
be aware of your surroundings, regardless of the time of day.
- Follow
your gut. "If you feel something's wrong, then it's wrong,"
says Bradley.
- Have
your keys ready before approaching your car or the entrance
of your home.
- Don't
rummage through your purse in public.
- Never
use a weapon you're unskilled with. "It's easy for an
attacker to use it against you," says Byrd.
- Do
not carry all your money in one spot.
Captions:
For
punching power, Beverly Bradley suggests strengthening your arms
with these moves:
Front
raises: Hold dumbbells against your upper thigh as shown. Raise
one arm until weight is in front of you at shoulder level. Lower,
then alternate with other arm. Do three sets of 12 to 15 alternating
reps.
Biceps
curls: Standing with feet shoulders' width apart, keep your arms
close to the body. Then bend at the elbow, curling the fist up
to the shoulder. Lower and repeat. Do three sets of 12 to 15 reps.
Business
- Relationships - Health
& Fitness - Entertainment

Beyond
the Banana Seat
(Essence
magazine) Biking is a great, grown-up fitness routine.
By
Vonetta Booker
(View
PDF of article)
Remember the feeling of the wind on your face as you pedaled through
the streets on skinny brown legs? Although your banana-seated
baby is probably long gone, cycling is still a thrill—and
a wonderful, boredom-resistant way to shape up your heart, hips
and legs. It’s a calorie buster, too: According to the American
Heart Association, a 150-pound person can burn up to 240 calories
an hour while cycling at just 6 miles an hour.
“You
have several things going on when you ride, says spinning and
aerobics instructor Tanya Brooks of World Gym in Largo, Maryland.
“You have the aerobics workout, which burns calories and
gets your heart going. And if you want to lose weight, it’s
a great activity, because everyone can ride.”
Get
in shape for biking with heart-friendly exercises such as low-impact
aerobics step classes and elliptical machines. You need strong
legs, but upper-body strength is also essential: Try lifting light
handheld weights and doing abdominal crunches. Spinning classes
(indoor group cycling) at your gym can also help you get into
top cycling shape.
Maryland
resident Naomi Lewis took biking to the next level—for a
good cause—when she rode in the Washington, D.C., AIDS Ride
presented by Tanqueray last year—a for-day, 330-mile trip.
Lewis says a ride like that requires a fitness level she had to
work up to gradually. She prepared by lifting light weights and
doing stationary cycling at the gym, and by riding 50 to 100 miles
on the weekends.
Whether
you occasionally pedal through neighborhood streets or put some
serious miles on your bike, the point is to flip that kickstand
up and take off!
Business
- Relationships - Health
& Fitness - Entertainment

Don't
Worry, Be Nappy
(HealthQuest
magazine) For Healthy Hair, Try Locks
By Vonetta Booker-Brown
(View
PDF of article)
Honey-colored
baby coils. Thick, brown twists. Regal, waist-length elder locks.
Whether you refer to them as dreadlocks or Nubian locks, they’re
as diverse and striking as our various skin tones. An increasing
number of brothers and sisters are finding locks to be a healthy
alternative to processed hair.
For
33-year-old administrative assistant Rhonda Savage, years of wearing
her hair “fried, dyed and laid-to-the-side” took their
toll. Her once-thick, strong tresses had become weak, damaged
“help-me” hair. She knew it was time for a change,
but she admits she had reservations about locking.
“I
had been wanting locks for a long time, but was too afraid to
do it,” she says. “Every time my relaxer would grow
out, I’d wind up retouching the roots and burning half my
hair out in the process.” Eventually Savage tired of following
a European standard of beauty. She embraced her natural, African
hair—and hasn’t looked back.
“It’s
so easy to take care of, and my hair is a whole lot healthier,”
says Savage.
“With
proper maintenance, hair is at its healthiest state when locked,”
says Troy Harrison, a locktitian (the term for a person who grooms
locks) at Afrakuts House of Kham Nu, in Orange, New Jersey. “You’re
not cutting, combing or applying any form of chemicals to alter
the hair’s natural state. Therefore, it has no choice but
to grow out naturally.”
Hair
“locks” when strands of unprocessed African hair curl
and tangle around each other. Left in this state over a period
of time, the hair finally becomes locked: The strands of hair
can’t be separated without cutting them off.
Nubian
locks are “cultivated”—that is, the hair is
groomed so that each individual lock is neat and uniform. But
the original locked lock was founded by people in the Rastafarian
religion, who wear “organic” dreadlocks—locks
that form without combing, twisting or manipulation the hair at
all. Some people may start locks with individual braids, twisting
the new growth into locks as it grows out. You can also palm-roll
the hair between your hands, or twist it into small sections all
over the head.
Don’t
believe the hype that you must be armed with a hive full of beeswax
in order to lock your hair, either. A very light setting gel is
optional, but the same holding effect can be obtained by simply
twisting wet hair and securing it with clips until it dries.
“Using
oppressive substances like beeswax, heavy oils or grease increase
the probability that the lock will retain dirt and debris,”
said Nekhena Evans, locktitian and author of Everything You need
to Know about Hairlocking: Dread, African and Nubian Locks (A&B
Publisher’s Group). Instead, she extols the virtues of all-natural
products. “For example, aloe vera is great for coily hair.
It’s an intensifier, and it speeds up the natural hairlocking
process.
Patience,
time and effort are the main ingredients for starting and maintaining
a lush garden of kinky glory. Depending on your hair’s texture,
the locking process can take anywhere from six months to a year.
The hair must be unprocessed—and generally, the kinkier
it is, the quicker it will lock.
When
29-year-old Mary Sutherlin attempted to lock her hair three different
times over five years, she learned a valuable lesson: Don’t
overdo it.
“In
my first two attempts, the ore I manipulated it, the straighter
it seemed to get; I would wind up with Shirley Temple curls,”
she says, noting the difficulty she had in locking because of
her hair’s fine texture. On the third try, Sutherlin’s
hair eventually locked after about five months.
“Basically,
I just decided to let it do its own thing, and it eventually came
together on its own.”
Though
locks have become more mainstream, the people who wear them often
face misconceptions about their hair.
“The
most common misconception is that they’re dirty and unkempt,”
said Annu Prestonia, co-owner of Khamit Kinks natural hair salon
in New York City. “However, grooming, care and nurturing
are involved.”
Just
like anyone else, lock wearers wash their hair regularly, based
on its oiliness and/or tendency to collect dirt. And even though
natural hair is stronger than processed hair, locks can still
suffer from damage and breakage if not treated properly. “Over
twisting at the roots, improper moisturizing, conditioning and
maintenance—these can all have a detrimental effect on locks,”
says Harrison.
Fortunately,
maintaining a healthy head of locks isn’t difficult. Basic
grooming is essential—shampooing and conditioning on a regular
basis, oiling the scalp and hair and twisting new grow